
The watch’s face is all black and it has no numbers on it, which makes telling time hard enough, but the design of the watch’s hands are what’s really befuddling. The hour, minute and second hands look like fragments of a single long hand, which are each moving independently around the face of the watch. As with other watches there’s a long minute hand and a short hour hand. These hands spin around the face of the watch, orbiting around a tiny second hand, which rotates in the exact centre of the watch. At certain second-long moments during the day, the segments all line up to form a single long line. At other times, the hands look weirdly scattered around the face of the watch. Check out an animation of the watch in action here.
For $US140, the watch is a beautifully-designed reminder that even when every second counts, it’s better to be thinking about what you’re doing than thinking about how long it takes you to get it done. [Projects Watches]



















True That
Tuesday, February 7, 2012 at 7:43 AMLink no good.
Dionysus
Tuesday, February 7, 2012 at 8:59 AMThe marketing on this watch is hilarious, “lets sell people something that help them not use it??”. It’s like telling a fat kid to lose weight then handing him a bag of maccas.
Wouldn’t it be cheaper to just not wear a watch? lol
Wut
Wednesday, February 8, 2012 at 9:15 AMA watch that doesn’t tell the right time.