Say hello to The Bold Team. Sadly, this animated foursome is RIM’s attempt to capture the youth market. They urge the younger generation to “Be Bold”. Something tells me it won’t work.
This pink and purple mess looks a bit like an advertising executive just vomited his late-night cocktail onto a page and presented it to RIM. “That’ll do,” he probably thought. “They’re shafted anyway.”
The Bold Team are “bravely stepping out of 2011 and into 2012 filled with unlimited possibilities”. If you care to know more about RIM’s answer to the Power Rangers, there are four of them. You want a quick run through their biographies? Sure, there’s:
GoGo Girl, The Achiever: “Saving the day with a brilliant strategy”
Justin Steele, The Advocate: “Always ready to stick up for his friends”
Trudy Foreal, The Authentic: “Not afraid to call it as she sees it”.
Max Stone, The Adventurer: “Able to jump out of a plane…”
Presumably Max Stone is inspired by the RIM employees who got drunk on that plane.
A company which is shedding customers quicker than the Costa Concordia lost passengers, seeing its stock price fall week-on-week, and drafting in replacement CEOs, you’d expect to put some effort into advertising. Obviously not. RIM is completely out of touch. [Mobile Syrup via Pocket Lint]
chugs
Wednesday, February 1, 2012 at 6:54 AMi wonder will it be 4chan or deviantArt who mashes this into porn.
lol
Andrew
Wednesday, February 1, 2012 at 7:08 AMThis isn’t an ad campaign. Do some real research and reporting. Why so much automatic hatred of RIMM – a fun tweet turns into an onslaught about a new ad campaign, jeeze.
olearymo
Wednesday, February 1, 2012 at 10:43 AMyes, it was a silly little thing they did for new years apparently.
however, they should have made it more obvious. Though it is pretty obvious.
We all know the truth doesn’t create pageviews
JM
Wednesday, February 1, 2012 at 8:24 AMSorry Andrew but I disagree. It is not automatic hatred, it is simply that Rim totally ignore the market and do their own thing, making them fall further and further behind. It is making us tech savvy people extremely frustrated. Their hardware has fallen behind, you need BES for enterprise features, iPhones and androids don’t, most models have a tiny screen making reading attachments such as PDFs difficult, there is a long list which I couldn’t be bothered typing here but essentially that is the problem
Scott
Wednesday, February 1, 2012 at 10:14 AMThe male characters have porn names. Hell, the girls sort of do, too.
tony
Wednesday, February 1, 2012 at 10:50 AMtheres an app for that.