Microsoft Takes A Shot At Google Privacy Concerns In Its New Ad Campaign

Microsoft is running a series of ads in major newspapers this week that take advantage of Google’s new privacy policy. The boys and girls in Redmond suggest you ditch Google and use their online products instead.

According to The Verge, the ads will run in the Wall Street Journal, the New York Times and USA Today. They highlight Google’s updated privacy policy, explaining:

“[Google] is making it harder for you to maintain control of your personal information. Why are they so interested in doing this that they would risk this kind of backlash? One logical reason: Every data point they collect and connect to you increases how valuable you are to an advertiser.”


You can read the full ad by clicking on the image above. [Microsoft and The Verge]

Discuss

(2 Comments)
  • [–]

    MotorMouth

    Thursday, February 2, 2012 at 9:54 AM

    This is precisely why I’ve never liked Google – they make all their money from advertising and everyone knows that advertising companies are evil.

  • [–]

    johny

    Thursday, February 2, 2012 at 10:12 AM

    “[Google] is making it harder for you to maintain control of your personal information” Ummm, what? Surely Google is making it easier to maintain control, they’re moving that to control to one central place and allowing you to extract that data with their ‘Data Liberation’ facilities. By integrating all their services like this there may be privacy considerations and concerns but I don’t see how they are making if harder to maintain control of your personal information, that still seems as accessible as it ever was and, correct me if I’m wrong, I don’t think their policies around sharing data with external parties has changed at all.

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