The Newest Apple Store Will Be Almost Invisible

It turns out Apple’s questionable rebuild of its 5th Avenue store wasn’t in vain — the company now has the ability to make some pretty daring glass structures. Case in point: this French shop will be almost totally transparent.

Unlike the 5th Avenue retail carnival, which is almost entirely underground and encased by normal walls, this impending store in Aix en Provence, France, will be both above ground and encased in glass. With the exception of one back wall, the only thing separating the Barre des Génies from the elements will be giant panes of glass — meaning it’ll be a pretty neat edifice to view from the side, peering straight through the entire thing.

Now let us prepare for the great Aix en Provence Bird Massacre of 2013. [AixEnProvence.fr via ifoAppleStore]

Discuss

(5 Comments)
  • [–]

    moggyx

    Tuesday, January 17, 2012 at 8:58 AM

    Unfortunately the hipsters visiting the over hyped free web cafe will not be invisible…

  • [–]

    tag86

    Tuesday, January 17, 2012 at 11:12 AM

    That doesn’t look like an apple store. There are seats, no tables and no shining white apple logo. (Yes I realise it is a concept render)

  • [–]

    monkeymind

    Tuesday, January 17, 2012 at 12:47 PM

    Of course. An apple store is not to buy in but to be seen buying in.

  • [–]

    Just This Guy ...

    Tuesday, January 17, 2012 at 4:45 PM

    Wow, looks like French people are much taller and skinnier than elsewhere.
    (read, here in OZ)

  • [–]

    Jubbing

    Tuesday, January 17, 2012 at 10:09 PM

    Well, you’d hate it when someone decides to throw a rock at the store. That’s an expensive glass piece to replace.

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