The Best Booth At CES

Samsung doesn’t build a booth at CES. They build a small town. A small town with knowledgeable citizens and a beautiful Main Street. Really, the kind of place you want to take your family to for the summer. And they do it Every. Single. Year.

Samsung might have had the biggest booth. I’m not really sure. I didn’t walk the show floor with a measuring tape and clipboard. Anyone with a big enough wallet can snatch up a huge parcel of show floor and call it a booth. But Samsung’s was the only one to make you feel like you were in a Disney Tomorrowland funhouse stuffed with the toys of the future that you can play with today. Really, that’s the only way I can describe it. It’s a shrine to consumerism and technology and one really, really, really beautiful TV.

Products were manned by knowledgeable staff. Some gadgets were placed in tiny scenes to give visitors a sense of how their real-world applications. And they had that awesome giant tree of screens. That was just cool. It all just seem to work and it made me wish I could spend my next vacation there. [Samsung]

Discuss

(13 Comments)
  • [–]

    smac

    Friday, January 13, 2012 at 8:25 AM

    Looks awesome. Samsung have some good retail stores in Singapore. Don’t remember seeing one here though. This kind of thing is so important. Just look at the broken, dirty, non-internet connected tablets on sale at JB etc and you wonder how they sell even one!

  • [–]

    JM

    Friday, January 13, 2012 at 9:00 AM

    I agree, the tablets at JB are filthy, scratched and dont do anything to demo the device. I would never buy something that was presented so poorly.

    • [–]

      MotorMouth

      Friday, January 13, 2012 at 10:23 AM

      I think that just illustrates the difference between customers in Singapore and those here. JB don’t deliberately wreck their stock, that’s down to the idiots they let through the front door.

  • [–]

    Dang

    Friday, January 13, 2012 at 10:08 AM

    Suck it Micro-”We don’t want to do this anymore”-soft.

  • [–]

    Chris

    Friday, January 13, 2012 at 10:11 AM

    Marketing is key. Apple are the marketing machine and do the most amazing job. They package and make a whole experience and use hype from the “cool” factor.

    Samsung and Microsoft are fast catching up, once they fully realise how important marketing is in this age they will hurt Apple a lot. Can’t wait.

    • [–]

      smith

      Friday, January 13, 2012 at 2:52 PM

      Be sure to come back and tell us why if it doesn’t happen. It’s easy to make generalised predictions.

  • [–]

    Ash

    Friday, January 13, 2012 at 10:58 AM

    Second last picture – that girl in the brown pants has a fantastic backside.

    • [–]

      mango

      Friday, January 13, 2012 at 11:23 AM

      +1

      • [–]

        Chinosts

        Friday, January 13, 2012 at 2:06 PM

        For sure… ;)

        • [–]

          red t-rex

          Friday, January 13, 2012 at 4:34 PM

          So somewhere there is a marketing person right now with their head in their hands sobbing after all their hard work of combining design with great technology they get upstaged by a cute ass.

          Note to self for next year, hire ugly people only, so the spotlight remains on the tech!

          Disclaimer: yes it caught my eye too.

          • [–]

            illogical

            Saturday, January 14, 2012 at 11:15 PM

            Ash has convinced me to scroll up and have a fourth look.

    • [–]

      Neuronberg

      Sunday, January 15, 2012 at 2:03 AM

      Ahh but the cankles!

    • [–]

      Joe Magic

      Tuesday, January 24, 2012 at 1:15 PM

      ++1.

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