For many, the big-budget ads shown during the American Football Super Bowl have grown to be just as entertaining as any on-field action. And here’s Samsung’s effort, which continues on from that ‘Next Big Thing’ ad campaign. Watch for yourself.
The commercial — a clip of which you can watch above — portrays Apple fans as (ironically?) poorly-groomed, zealot sheep. They watch unboxing videos! Ah ha ha ha. But watch out, archetypes: here comes a Samsung Galaxy S II owner, who is for some reason using voice turn by turn directions as he walks down the sidewalk! Samsung then throws out a cringe-inducing zinger: “We just got Samsung-ed!” Well. [Business Insider]
Mark
Saturday, January 21, 2012 at 3:23 PMWell I guess he doesn’t know the way to the Apple Store off by heart then?
Jackson
Saturday, January 21, 2012 at 5:10 PMReally? That’s it? For the Superbowl? An free app?
Gees…I thought they would have ripped Apple a new one.
Jackson
Saturday, January 21, 2012 at 5:16 PMOr possibly even ‘a’ free app.
Peter
Saturday, January 21, 2012 at 5:18 PMNotice how he throws his mate the charger, very sly samsung, having a go at Apple’s battery problem in iOS 5
BenDTU
Saturday, January 21, 2012 at 6:00 PMInteresting that they’re touting a feature present on all Android phones. I thought Android OEMs are all about differentiation?
Mat
Sunday, January 22, 2012 at 12:25 AMWhere is he going to plug in the charger?
JAck
Sunday, January 22, 2012 at 8:25 AMI think I need to go and take a big Samsung…
Benny
Monday, January 23, 2012 at 10:38 AMTurn-by-turn navigation? That’s it?
Borganstein
Monday, January 23, 2012 at 11:04 PMcome on, i though it was witty. Over the top as ads usually are. Its exactly like the apple v pc ads from a few years ago.
TSH
Monday, January 30, 2012 at 11:50 PMI suspect this will become a “We got Samsung’d” campaign.