
Media baron, professional evil white guy archetype, and technologist Rupert Murdoch recently took to Twitter regarding his company’s historically awful purchase of MySpace. So, what they do wrong? Literally everything.
Luckily, Murdoch — who can’t even properly format the name of the company he bought for $US580 million and watched crawl into the abyss of history — “learned lots of valuable expensive lessons”. Emphasis on the latter. [Twitter via The Atlantic Wire]



















Commander Shepard
Saturday, January 14, 2012 at 11:08 AMNot to buy (social)media which consists of people who generally despise you?
monkeymind
Saturday, January 14, 2012 at 11:14 AMIt was already dying when he slapped down the cash. Either way it would still be dead.
Kroo
Saturday, January 14, 2012 at 2:51 PMGod all mighty couldn’t have saved myspace. It was only for tweenies anyway.
Kent Davis
Sunday, January 15, 2012 at 1:03 AMI wonder why he did this, a chap with such tight image control.. And he’s publicly admitting business mistakes via a service which he has no stake in..
red t-rex
Monday, January 16, 2012 at 4:18 PMIt’s exactly that – image control. After the news of the world scandal where he was made to look more like the devil incarnate than ever before he is trying to portray a person who is leaving the sins of the past behind which involves admitting to those sins in the first place. Wolf in sheeps clothing trying to use a new form of media he still doesn’t understand.