The PlayBook was bound to go on sale again… and now it has! In fact, RIM is selling all its models for $US299. Yes, the 16GB version costs the same as the 64GB model. AU: It’s still $485 on the Aussie store. Contacting RIM to find out why.
Which is some weird-ass pricing if you ask us, but then, desperate times call for desperate measures.
Each of the 16GB, 32GB and 64GB versions are now on sale for $US299 at the official RIM online store. That’s a saving of $US200, $US300 and $US400 respectively. Just don’t expect the stock of the 64GB version to last very long. Because that is an amazing deal.
So, uh, why are you still on this page and not at their store? [BlackBerry Store via Pocket Lint]
light487
Wednesday, January 4, 2012 at 8:29 AM“AU: It’s still $485 on the Aussie store. Contacting RIM to find out why.”
Because Blackberry still believe that they are delivering valued products at this price point. (Same as Sony said about not passing on the US price cut yesterday).
oleary
Wednesday, January 4, 2012 at 9:20 AMThis is one of the reasons Apple does so well. When they do something, they do it in all territories (most of the time). Sure, I know the largest market for RIM and Apple is America. But paying attention to ‘foregin’ markets is serious important, otherwise don’t bother selling to us at all.
light487
Wednesday, January 4, 2012 at 9:55 AMIt’s important not just in terms of direct sales though. This is not the 1960′s where there is a HUGE separation of countries/regions. Even up to the early 1990′s this huge separation existed.. and slowly it’s been getting smaller and smaller. Now with the social networking boom (going beyond mere IRC) there are more and more people from the different markets sharing information with each other.
With such a connectivity between the markets, if a company were to make a major mistake in one market, it would affect other markets through the age old “word of mouth, which has become the “World Wide Word of Mouth” now… friends, family and business colleagues exist in separate markets across the globe in ever increasing numbers.
stop it
Wednesday, January 4, 2012 at 10:39 AMBoycott, thats the answer, we should not buy the tablets unless they dorp the price here in Austrlia. The problem is that people don’t get informed, if I go to westfield knowing that Sony is selling the tablet for 200 $ less on the States I wouldnt buy it here, it is common sense… But the ” post-boxing day” offers seem to have a very hypnotic effect in certain people… and thank to them, retailers are getting away with the over-pricing