Quick! Name the most perplexing social site you can think of. If you are a dude, it is probably Pinterest. Pinterest is a social network, like everything else one talks about on the internet nowadays. It's "a virtual pinboard" that "allows you to organise and share all the beautiful things you find on the web."
It is also mostly used by women who are between the ages of 28 and 34, according to their Compete demographics from like six months ago, which pegged 54 per cent of its users as women — but it's probably even higher now, based on anecdotal evidence.
In other words, it's Tumblr for ladies*.
Here's what it looked like when we tried to discuss it at work.
Sam B. I don't get it at all matt it's like rarified tumblr Barrett you've got those pinterest pheromones Mat H. matt it is for ladies matt like if you distilled a blog down you'd get a tumblr and if you distilled tumblr, you'd get pinterest like how deep does the rabbit hole go Sam B. how do I even add things this is so confusing Casey C. am i dumb for not knowing pinterest Kristen P. Pinerest is awesome actually Mat H. SEE! SEE! Sam B. how do I follow you kristen will you pin me kristen
But no, really.
*It's OK, I can say things, I have a degree in ladies. (No, really.)