Reason 21,225 I’m disappointed I’m missing CES in January: The Microsoft Keynote, a longtime staple of the show for the past 20 years, will be the company’s last.
In a blog post on the Microsoft Technet site, Corporate VP of Corporate Communications at Microsoft Frank Shaw explains that the company’s communications and product releases no longer line up with the show’s January timeframe.
After thinking about questions like these, we have decided that this coming January will be our last keynote presentation and booth at CES. We’ll continue to participate in CES as a great place to connect with partners and customers across the PC, phone and entertainment industries, but we won’t have a keynote or booth after this year because our product news milestones generally don’t align with the show’s January timing.
It sounds kind of similar to Apple’s justification for pulling out of the MacWorld event a few years ago, and that has only done wonders for the company. Here’s hoping that Microsoft continue to enjoy similar successes in the years to come.
Oh, and Danny? Bring me back something from the Microsoft stand while you’re there. Preferably something like a Surface table, if you can manage it…
[Technet]
light487
Thursday, December 22, 2011 at 10:21 AMNo keynote.. fair enough.. but no booth at all??
Andrew
Thursday, December 22, 2011 at 10:24 AMThe more you think about it, the more you realise that January has always been a terrible time to announce major products.
Danny Allen
Thursday, December 22, 2011 at 12:00 PMCES. I’m already getting extra sleep to prepare! Anything Giz readers want me to look out for specifically?
Andrew
Thursday, December 22, 2011 at 11:36 PMARM based notebooks. Touchscreen notebooks. More docking tablets. Basically anything that’ll suit Win8. Oh.. and the Lumia 900 (bonus points for a white Lumia 800… unicorn) :)
Chris
Thursday, December 22, 2011 at 2:23 PMfind me windows phone news Danny!