Quite literally, in fact. Vegans aren’t going to be happy with the marketing group’s latest efforts, which includes billboards that smell of cooking meat.
Mumbrella reports on the initiative, part of the “Beeflex” campaign. It’s frankly somewhat out there. They’re set to run in Sydney, and will reportedly waft cooking beef smells from roadside poster sites and bus shelters in order to convince us all to eat more fleshy protein.
Bus shelters I get, although they’ll have to work hard to overcome the other kinds of odours that permeate such places, but roadside signs? Who’s going to stop and sniff those? [Mumbrella]
wsDK_II
Thursday, November 10, 2011 at 4:02 PMGood, you should eat meat as part of your diet
greg
Thursday, November 10, 2011 at 4:25 PMNot really, scientific studies find little or no health benefit in eating meat (though some in eating fish).
wsDK_II
Thursday, November 10, 2011 at 4:39 PMMeat is the best source for these; zinc, B12, and CoQ10. In fact B12 is ONLY found naturally animal products, and the BEST source by far is red meat.
you might say that tofu is a source, but the amount of tofu you need each day to get it is quite a lot.
Also, expecting mothers require significantly more b12 then others, and require b12 intake every single day. failure to do so lessens the childs immune system on birth. there are significantly more child illnesses and deaths for Vegans and Vegies then those who eat meat on a regular basis.
you should NOT eat meat every day, 2-3 serves a week with 2 serves of fish is the recomended amount per 7 days.
Neil
Thursday, November 10, 2011 at 4:49 PMThere is a case for eating meat – though it is less strong than you make out; b12 deficiency is not a big problem among vegetarians – but that doesn’t support your initial positive response to the campaign. No serious nutritionists thinks that Australians eat too little meat; almost all think we eat too much.
craeg
Thursday, November 10, 2011 at 7:02 PMyou make a couple of assumptions there mate, cheif amongst them is that the vegetarian in question is a ‘good vegetarian’, ie knows thier stuff, being an omnivore as our physiology intends is the best choice. Anything else is highly risky. it’s all too easily to end up missing out on important nutrients and maintaining a high enough level of protien. Meat, is just easy. Vegetarianism is just hard.
smurfydog
Thursday, November 10, 2011 at 11:24 PMDisclaimer: I did a 5 year stint as a vegetarian. Gave it up when it bacame too hard organizing meals with my “devoted onmivore” now-ex and never bothered to go back.
I know a lot of vegetarians. With one exception all of them are “good vegetarians”.
I also know lots and lots of “bad omnivores”. Including myself.
Just sayin’
adil mubs
Thursday, November 10, 2011 at 10:53 PMsomeone said meat is essential… so my mum who is a pure vegetarian is going to get diseases quiker than everyone else? Is she going to have to eat vitamin pills everyday? huh?
Aaron
Thursday, November 10, 2011 at 7:52 PMOne scientist says that, the same scientist who made a fortune out of the deeply flawed China Study and the Vegan culture it promoted that leads to half witted bullshit docos like Forks over Knives.
Protein from all forms of meat has plenty of health benefits and does not cause cancer.
Roland
Thursday, November 10, 2011 at 4:08 PMinsert “We like to boogie” song with Sam Neil and the Orangutan… Meat rocks!
mpfl
Thursday, November 10, 2011 at 4:15 PMI am one of the most easygoing vegetarians anywhere. I don’t generally talk about it unless someone asks me why (both grandfathers had bowel cancer, I’m trying to minimise risk factors). I’ll happily have a meal with someone who chooses to partake of the flesh of a living or dead animal.
Having billboards waft smells at me, though, I actually find kinda offensive. That being said, I don’t want /any/ smells wafted at me by a billboard.
Let the vegetarian flaming/trolling begin!
MDolley
Thursday, November 10, 2011 at 4:25 PM“I’ll happily have a meal with someone who chooses to partake of the flesh of a living or dead animal.”
Wait a second… You have friends that eat the flesh of LIVING animals?
Graeme
Thursday, November 10, 2011 at 5:08 PMOysters perhaps?
adil mubs
Thursday, November 10, 2011 at 10:55 PMhow are they going to keep the meat fresh? do we have to wait in bus stops which smell like rotten meat?
Mike
Friday, November 11, 2011 at 11:00 AMUm…question…are you insane? Do you think they’re sticking actual steaks in the billboards or something? ROFL!!! They’re just going to use a synthesised chemical, doesn’t rot bro….
Max
Thursday, November 10, 2011 at 5:04 PMEven as a meat-eater, I don’t want billboards wafting smells at me. This is a stupid idea.
Mike
Friday, November 11, 2011 at 11:01 AMPerfume companies already do this with magazines and some billboards
Max
Friday, November 11, 2011 at 11:30 AMWhich is also annoying.
Adz
Thursday, November 10, 2011 at 4:15 PMThat’s all we need after a weekend. Bus shelters that smell of cooked meat, urine and vomit.
bbb
Thursday, November 10, 2011 at 4:26 PMWhat do you have against kebab shops man?
Gabriel
Thursday, November 10, 2011 at 4:54 PMhahaha i just spat my chocolate shake all over my desk because of this :P Oh and IF THEY MAKE A BACON BILLBOARD, THEY WILL HAVE MY UNDIVIDED ATTENTION….and i would probably try to eat it. Especially if highly intoxicated
mr_herkt
Thursday, November 10, 2011 at 4:52 PMIf you don’t eat meat, you’re a bloody idiot.
Grandadsbum
Thursday, November 10, 2011 at 4:54 PMWouldn’t this be a similar principle to subliminal advertising? Personally, I don’t think it should be allowed, simply because once they start doing this shit, you’ll have different pungent smell bombarding you from all directions, plus… Smokers anyone? I can see a point in the future where people start getting cancer from it and don’t jump on me for jumping the big C! If you think they actually use the smell of cooking meat or whatever else it is you’re sadly mistaken.
Lawrence
Thursday, November 10, 2011 at 5:06 PMIsn’t that considered as pollution?
olearymo
Thursday, November 10, 2011 at 5:22 PMWhy has noone asked HOW it creates the smell?
It’s a gadget blog, people. And yet you’re all talking as though what someone else chooses to eat is any of our damn business.
Ozoneocean
Thursday, November 10, 2011 at 5:56 PMGood point.
Mike
Friday, November 11, 2011 at 11:03 AMIndeed, nicely said good sir
illogical
Thursday, November 10, 2011 at 6:01 PMsoy
say hi to your manboobs and vitamin-rejecting intestine
C.S
Thursday, November 10, 2011 at 10:37 PMI <3 eating meat!
Ash
Friday, November 11, 2011 at 9:50 AMWell, at least the billboards wont smell like ass. Just close enough to it though.
darknessfalls
Friday, November 11, 2011 at 12:04 PMReally?
The dog would get it, in reality !!!