
The first patented gesture is “Swipe and Hold”, designed to allow users to navigate faster through a series of photos, instead of having to flip your finger from photo to photo. Whatever. The second patent involves using the accelerometer to perform a similar task, increasing or decreasing the speed of your browsing. Sounds maddening. Both patents seem conceptually interesting, but really these are just complications to a very simple gesture language that works. A language that is the main secret of Apple’s iOS success, one that everyone intuitively understands and learns within seconds.
There is no need to complicate things. If Apple keeps adding gestures to this simple language, it will become a mess. Just like the Macintosh itself and the rest of the graphic user interface operating systems.
The original Mac, released in 1984, was a perfect example of equilibrium between simplicity and power. Everyone got it. Very few things to click on. A very simple set of possible operations. It worked beautifully.

But, as the Mac (and the Windows PC as well, to be fair) became more advanced, its capacity to process files and information increased. Instead of refining the interface to make it easier to handle the increase in information, Apple and third parties developed new user interface add-ons: patches added to its original language.
In theory these patches — much like the recently patented gestures — were designed to increase your productivity. In practice they only increased the productivity of those who decided to learn them: so-called power users. At the end, all those user interface patches, all those press command plus press this key plus mouse click that to open this other thing made our modern operating systems too complex and arcane for most people. Eventually, we ended up with a pastiche of user interface stupidity that is not more powerful–just more complex.
The Mac became a brown paper bag full of pain, a complex mess that betrayed its origins. One that people like Steve Jobs himself hated. This is why iPhones and iPads are so successful. It’s not only the portability or the pretty design. It’s the simplicity. They are computers for the rest of us.
If Apple decides to keep adding gestures to the simple language of iOS, it will kill what made these devices successful in the first place. It will kill the joy of using something that doesn’t require any knowledge, something that doesn’t require users to be hobbyists or power users. Something that just works.
After all, remember the Steve’s original motto for the Mac: “Simplicity is the ultimate sophistication.” Whoever is running the show now, I hope you never lose sight of that motto.
Image: Shutterstock/Norma Cornes

















Michael
Friday, November 11, 2011 at 3:43 PMSo you’re saying “shake to undo” in GarageBand is intuitive?
Dan
Friday, November 11, 2011 at 4:13 PM“etch-a-sketch” :P
Ozoneocean
Friday, November 11, 2011 at 4:19 PMPatenting gestures… The patent office needs to deny that sort of crap.
MotorMouth
Friday, November 11, 2011 at 4:27 PMI must admit to not being a fan of gestures but I think the rant here and on the Lion article is a bit full-on. It is inevitable that things will get more complex as we expect more of them. WP7.5 Mango, for example, has made WP7 twice as complex as it was. e.g. There are heaps more settings for all kinds of things. But what it gives all users is more options. If I wanted to, I could ignore it all and keep using my phone the way I did before.
Its the same with Windoze and OS X (and Linux) – you can get by fine using just the basics but the complexity they add over the years allows users to grow with the OS, without impacting on the basic learning curve for new users. The fact that a lot of people seem to have no trouble switching from PC to Mac tends to prove this.
Back to new gestures, as long as they don’t replace existing ones, they will be there to use if you want to or you will be able to completely ignore them. I was watching a pre-release presentation on Lion where they had a P-i-P of the demo guy’s Magic Mouse and he was using all kinds of gestures. I don’t know any of them but I can use my MacPro at work just fine (which is just as well, because I don’t think I could use a Magic Mouse all day without doing serious long-term damage to my hand).
Using the accelerometer to do things is a great idea but I really don’t know how they can patent it, given that Sony-Ericsson have had that feature, for random play, on their Walkman phones for years. Patenting gestures, though, is absurd. Where would we be today if Cadillac had patented the controls we all use today to drive our cars and sued anyone who tried to copy them?
olearymo
Friday, November 11, 2011 at 5:15 PM*writhes on the floor with bleeding ears and eyes* OH GOD IT GOES ON AND ON
Andrew
Friday, November 11, 2011 at 5:43 PMIt irks me when people say that iOS is intuative. It’s just not. I think that’s a hangover from the original switch to touch interfaces. Yes, touch is inherently intuative, but beyond that the interactions themselves are more like a Three Stoogers skit. To watch someone using it is like watching a junkie picking at sores trying to dig information out of the screen..
Here’s an intelligent man talking about phone interface and gestures:
http://www.youtube.com/watch?v=8rlMXAzHlts
Box Guru
Friday, November 11, 2011 at 6:18 PMBeyond one-finger swiping and pinch-to-zoom, most people don’t know or use any other gestures.
These unused gestures are therefore redundant, unintuitive or both.
Andrew
Friday, November 11, 2011 at 6:54 PMYup, if it’s not obvious, it’s not intuative. Interface is where it’s at. Good design can guide you, make your next interaction obvious, intuative.. hunt-and-peck app launchers are just plain poor design.
TBH, none of the interactions are actually “intuative” by definition. ‘Obvious and easily remembered’ is what we are dealing with here. Not to confuse the issue, patterns (actual geometric arrangement) also serve a massive part in recognicion and navigation with the least effort. The grid o’ icons is doing us all a disservice.
krangsquared
Friday, November 11, 2011 at 11:53 PMYou know what gesture is intuitive? Pulling a slingshot. AKA Playing Angry Birds. That’s something iOS should integrate, since so many of us already know it.
The number of Cmd/Cntrl/Shift combos in OSX have rendered my brain numb, and I’ve kinda given up on them save for the really important ones like ‘Force Quit Applications’ and ‘Sleep’