Man, HTC is becoming everyone’s favourite law court gimp. Now even porn behemoth Vivid — the largest in the world — is threatening to sue them. Vivid sent a cease-and-desist letter saying that their HTC Vivid smartphone is breaching their trademark.
If they don’t change the name by Monday, they will sue, says Vivid. HTC legal department is reviewing the complain, which sadly may not contain any spreads. [TMZ, The Verge]


















Gabriel
Thursday, November 17, 2011 at 10:19 AMHow the hell can you trademark a general use English word ffs who the fuk gives out these trademarks? Retards?
Tim
Thursday, November 17, 2011 at 2:26 PMYou can trade mark it, but it only applies within the same trade. Unless HTC wants to start producing porn they are in a different industry and consumers are unlikely to be confused by the name so it would get thown out of court faster than … hmm maybe i wont finish that sentence.
mike
Thursday, November 17, 2011 at 10:39 AMask apple..
Jester
Thursday, November 17, 2011 at 11:00 AMWTF? This is getting completely out of hand… No pun intended.
Stew
Thursday, November 17, 2011 at 11:58 AMF’n ridiculous.
Greg
Thursday, November 17, 2011 at 12:06 PMvivid wireless?
Daniel
Thursday, November 17, 2011 at 12:20 PMJust google vivid, 130,000,000 results
Luke
Thursday, November 17, 2011 at 12:42 PMmaybe the conclusion is that the phone will come with a complimentary subscription to vivids adult material? haha what a joke!
Johnny P
Thursday, November 17, 2011 at 12:58 PMwho is she?
bazuden
Thursday, November 17, 2011 at 3:00 PMLanny Barby
Dagabond
Thursday, November 17, 2011 at 4:58 PMViral marketing at its best….or worst…
Dr Doom
Thursday, November 17, 2011 at 5:40 PMwho on earth is going to link a mobile phone to a porn network?
Dr Doom
Thursday, November 17, 2011 at 5:40 PMyeah its all porn ;)
moose
Friday, November 18, 2011 at 10:11 AMVivid the porn company should already be thanking HTC for getting this publisity. This is a load of crap… The more a name is mentioned the bigger the exposure for both company’s..
‘IPhone accidently takes it’s self to court over patient infringement’ lolz
veddermandan
Friday, November 18, 2011 at 3:13 PMWhen i here the work Vivid i think of the porn company straight away. Why would HTC want to be associated with the name anyway.
Vivid wins in this debate, as they have been entertaining us for longer than HTC.