
Android isn’t a party. All your friends aren’t there. This is a get-things-done user experience. You will find it incredibly useful and powerful, but without the fun, I’m not sure you’ll love it.
From the very first time I fired up a G1, Android has always struck me as more powerful than Apple’s iOS. Android’s always had more gee-whiz features, straight out of the future. Oh, iOS 5 can trigger a reminder when you get to a certain location? Cute, but I was doing that with Locale on Android in 2008. Background processes. Notifications. Built-in navigation. Layers. NFC. Etcetera. Android has always pushed the envelope of what’s possible. That’s admirable, but it has often come at the expense of dead-simple usability. And then there’s Ice Cream Sandwich.
We’re going to have a look at the new Samsung Galaxy Nexus all on its own. But today we want to look at the engine that drives it. Ice Cream Sandwich is by far the most usable Android OS I’ve tried, on a phone or a tablet. It’s the first that doesn’t feel so digital and robotic that you want to put your ear against it and listen to it beep and hum. It retains all that power you crave with Android apps, but puts them in a human-friendly package. It’s fast and responsive. It’s pre-loaded with great Google apps you’ll use right from the get go. You’re going to want to dive into Ice Cream Sandwich and start exploring. And here’s what you’ll find.
The Little Big Touches
Everything just works a little better than it has before. Using a Samsung Galaxy Nexus running Ice Cream Sandwich side by side with a Samsung Galaxy SII running Gingerbread was revelatory. The latter felt clunky and boxy and crude in comparison. The Galaxy Nexus was both prettier to look at and easier to use.

Let’s start with appearances. Take the the phone icon. In Gingerbread, it’s a plain green phone. If you look closely you’ll see shading near the ear and mouth piece but for the most part it looks, well, flat. In ICS, the icon is a borderless handset that floats on its own. It has rich shading and colour differentiation to suggest depth and contour. It looks inviting. It says call me.
Those subtle interface enhancements are everywhere. Everything in ICS is a bit more textured, more rounded, more thoughtfully designed. Even the system font, a bastardised mashup of Helvetica, Myriad and a few others, looks smoother and more modern than the Droid family that preceded it. It is far more visually appealing than Gingerbread ever was.
Even better, there’s a lot about ICS that’s easier to manage. For example, a permanent link to the system settings lives in the notifications tray. So no matter where you are in the OS, you are no more than one swipe and tap away from total control. Notifications themselves are also greatly improved. They still come at you from the top of the screen, but you can dismiss them one at a time now by sliding them to the left or right. On the home screens a new persistent icon on the bottom row leads to all your applications. It’s there on every home screen, ready to launch you to all your apps. You can also add four other apps to that row, so you now have ready and easy access to frequently used ones, like your browser or email.
The four longstanding icons that made up your home row have been completely rethought. The icons for Search and Menu are gone. In their place is a single Recent Apps icon that lets you swap functions, or kill running apps with a swipe. Also notable: while the home row was once on the bezel, it is now moved to the display itself, and made from softkeys that rotate when you rotate the phone.

There’s more. ICS is a labyrinth of tweaks and touches. The bottom line is that navigation is far, far better in dozens of small but important ways. All of these are minor adjustments that add up to less time spent trying to do things and more time spent actually doing them. They mean fewer taps to manage your apps.
Closer to Fine
Ice Cream Sandwich has none of the skeuomorphic touches that you find in iOS, and it even eschewed some that were in Gingerbread. While sometimes this is a very good thing (there is no ugly, screen real estate-hogging embossed leather chrome, for example) other times it’s puzzling.

For example, when you scroll to the bottom of a screen now, instead of bouncing, it glows blue. The bounce in Gingerbread worked because that’s what often happens in real life when you pull something past the point where it is meant to go: it springs back. The blue glow is both less noticeable, and less obvious in its intent. Am I at the bottom, or did I just irradiate my apps?
But often the willingness to experiment visually pays off. As an example Google’s replaced Contacts with People. In Ice Cream Sandwich, Contacts are gone, as an app at least. In its place is an app called People that pulls in various services, like Twitter or Google Plus, in addition to pure address book data. It directly shows status updates and in some cases even high resolution photos.
In Gingerbread, the Contacts icon is a faceless human silhouette. The icon for People, on the other hand, doesn’t look like a person at all. And yet it smiles at you. In other words, although it’s less directly representational, it’s been made more friendly. And of course, this is yet another example of Android trying to become friendlier, and more person-focused.
The Good Gets Great
There are major changes, too, the kinds of sweeping overhauls that you expect from a major release. And they’re occasionally terrific, like the overhauled Camera app’s automatic panorama stitcher. All you need to do is pivot the phone and you can capture stunning panoramic landscapes. I call this one Pumpkin on the Beach:

The other major renovation, not to be underestimated? Typing. Android keyboard has always made me want to kill things. One of Android’s selling points I’ve often heard is that you can radically customise the keyboard with an app like Swype. That’s great. But the problem is that you basically need a third-party keyboard in Android. No more. The keyboard in Ice Cream Sandwich is positively zippy. It’s responsive, accurate, and the predictive text works quite well.
Here’s the same chunk of text, fired off as quickly as I could input it, using default keyboard in Gingerbread and Ice Cream Sandwich.
Ice Cream Sandwich:
So, I’m just trying to writs something s bit longer here, as quickly as I can withour! Regard for typos or errors.
I just want to see how quickly I can use the keyboard, and in fact it seems greatly improved.
Gingerbread:
So, Im just tryibg to write something a bit lobger here as quivkly as i can without revard for tyops or errors.
I just want to see how quickky i canbuse ge keyboard and i face it seems greatly imporved.
It’s sweet relief. But.
You’re Trying Too Hard
Sometimes Ice Cream Sandwich literally pleads with you to enjoy it. Take the built-in video effects. They do things like swell up your nose or mouth, or shrink your face. They’re kind of amazing, when you first encounter them. Because it doesn’t just alter one spot on the screen where the OS predicts your nose or mouth may be; it actually recognises your facial features and distorts them even as you move your head from side to side or back and forth. In the reviewer’s guide for the video effects, Google offers the following guidance: “Note: These are fun.” Thank you, Google. That is good to know.
And then there is the built-in social. Google has bet big on Plus. Google is using Ice Cream Sandwich to push Plus like beer in a bar. Plus is everywhere. It comes with apps for Plus and G+ Messenger built in. Your photos are automatically uploaded to Google Plus. Sharing options, even for media, all lead to Plus.
You aren’t always going to want that Google Plus integration. Very many people who I will never attempt to email, call or message are listed my People app because they are Google Plus contacts. Although you can select which circles to display, if, like me, you haven’t invested much time in setting up your circles you end up with thousands of acquaintances or no one at all. Worse, when I tried to send an email to my wife it fired one off to me instead. Why? She had never filled out her Google Plus profile. Yet for some reason, her Google Plus info was populated with my address data. There was no way to edit this. I eventually turned off the option to sync my Plus contacts because it was all too annoying.
I admire the attempt, however, and it largely works. An android is not simply a robot. It’s a robot with human characteristics. If there is one thing that Google’s Android OS has lacked, it’s humanity. While extremely advanced, it has never been personable.
Man vs Machine
Ice Cream Sandwich is Google’s attempt to make Android not only more advanced from a technology perspective, but also more human. It is sprinkled with little traces of humanism throughout. From the People app that’s front and centre by default, to the deep-if-flawed social integration with Google Plus, to those zany video effects. I mean, you unlock it with your face. Ice Cream Sandwich is Google’s attempt to design for human beings. And it pulls it off, mostly.
And of course, Ice Cream Sandwich is a brilliant technology achievement. It’s loaded with powerful features, like a great data management tool, built-in photo editing, and NFC that enables you to do things like share photos or videos from phone to phone simply by tapping two of them together.
This tech forward focus can eventually be a downside. An old Android phone typically feels aged beyond its years. Because when your advantage is technology, time is always your biggest enemy.
And in many ways it is still rough around the edges. It lacks the polish of iOS or Mango. Scroll through a list of albums in Rdio on ICS and iOS 5 side by side and it’s apparent how much slicker the latter’s UI is. The iOS version moves at more variable and natural speeds and glides to a stop. Android moves more jerkily and stops more abruptly. The corners are more squared off on the album icons in Android, giving it a boxier, less sophisticated appearance.
But overall it’s a powerful, wonderful, visually interesting upgrade. It’s certainly the most user friendly version of Android to date. It’s more navigable, more responsive, and all around a better experience. As a longtime Android user, I really dig it. I find it compelling, even. Yet as a recent iOS 5 convert, I’m personally not sure it’s enough to make me go back.
Here’s a final example to illustrate what I mean. Ice Cream Sandwich makes it really easy to take a photo and share it with all my contacts and circles on Google Plus. iOS makes it really easy to take a photo and share with my father on a letterpress card in the United States mail. The mail is decidedly lower tech. But in its own way, it’s also far more enjoyable. For most people, technology outpaces upgrade cycles. In two years, style and flash can fade. But fun can persist. Fun matters.






























Chris
Friday, November 18, 2011 at 6:53 AMI don’t understand your relevance on fun. I’ve used both IOS and Android for long periods of time (as a user), and IOS isn’t anymore fun than Android. What ever that means. I really don’t understand the bagging Android gets. Do people that bag it actually use it for longer than 5 minutes? What exactly does IOS do that’s anything better (other than great marketing)?
Rooboy
Friday, November 18, 2011 at 10:11 AMHi Chris, while I haven’t used Android extensively, only when providing tech support with family have I had time to use one, but honestly, it just didn’t seem as intuitive as an iOS device.
Most likely this is due to my over experience on iOS devices… but even family who have ever only used Android all struggled with their phones to do simply copy and paste etc..
Likely my inlaws aren’t the brightest bulbs, but IMHO Android just isn’t as easy (Fans of Android would say brainless but consider the source)
Andrew
Friday, November 18, 2011 at 4:19 PMAgain with the “intuitive”. Pinch to zoom and the transition to a touch screen made the first iPhone more intuitive than existing phones at that time.. since then it’s all perception lag. You know how to use it, therefore is is easier to use… for you. Nothing more. As “smartphones” go, iOS is now just a feature phone/app-launcher.
Steve
Friday, November 18, 2011 at 6:57 PMThe “Android is hard to use derp!” argument is an out-dated stereotype from the G1 days when Android was indeed non-user friendly compared to IOS, but ever since 2.1+, there’s no difference between the two.
The same functions exist across both, pinch-to-zoom, copy-paste, apps. I’ve met people who bring their ‘lagging’ iPhone 4 to me, and then I discover that they’ve literally never used multi-tasking and EVERY app they’ve ever used is still in the tray. They simply don’t know how to double tap > swipe > hold > tap to close. And really, is this any more simple than Android’s?
aarick
Friday, November 18, 2011 at 11:00 AMI’ve used both platform for extended period of time. iOS for over 2 years and Android for over a year. I jump between the 2 from time to time. I will agree with your statement, I don’t find one platform more fun than the other. I find iOS fun being able to jailbreak and tweak it. Android is fun due to the widgets..customisation you can do.
I think with prolong use of either platform, they are both pretty intuitive.
My preference will be with Google though as I hate a closed ecosystem.
JB
Friday, November 18, 2011 at 7:12 AMI’ve got both an iPhone 4 running iOS 5 and an asus eee pad transformer running honeycomb 3.2 and the main difference for me is stability and navigation.
I love my android for home use but at work I’ve had too many work related apps force close on me to make it a viable work option.
The iPhone may be much simpler but it works and it does what it advertises extremely well. That said I didn’t get an iPad because a tablet should be more like a computer than a phone and the iPad is too restrictive.
aarick
Friday, November 18, 2011 at 11:17 AMI think Honeycomb is a really slow and buggy OS. I used a Lenovo Thinkpad tablet for a month and it was sluggish and horrible. However, I also have a Galaxy S II and it works flawlessly. So I don’t think it’s fair comparing an iPhone to an android Tablet.
Seven
Friday, November 18, 2011 at 7:18 AMI agree Chris. I’ve been using Android for years now and I think fun is a completely subjective experience. I find iOS clinical, cold and uninviting- with its’ straight, square (sometimes oblong) and non-resizable icons, its’ CONSTANT blue-o- white or white-on-black colour scheme and its consistent encouragement to integrate EVERYTHING with everything Apple. I find Android alot more inviting because of its’ limitless potential to do….well, whatever you want and however you want to. Sure, I’m happy to admit, it is still a bit of a Geeks OS, but hey, shoot me. But its’ now MORE than mainstream and I think people have to look at it objectively, not with a constant focus on its’ background and lineage. (ie. for Geeks by Geeks)
Johnny P
Friday, November 18, 2011 at 7:58 AMDoes it make phone calls?
mike
Friday, November 18, 2011 at 9:15 AMI’m not overly impressed by any of these improvements. I’ve had most of these for months already with custom roms.
I know custom roms and rooting isn’t for everyone, but for me there is almost nothing new here.
Ash
Friday, November 18, 2011 at 9:49 AMWow, various screenshots and no captions. What are we, God? A quick caption wouldnt have killed you.
Furthermore, why are you hell bent on comparing iOS to Android? Just like WP7 is a different OS to iOS, so is Android. Every OS will suit different people. So you cant really (excuse the pun) compare Apples with Oranges. I prefer oranges.
Your attempt at pushing this “fun” factor into your review is strange. What is fun about iOS? Seriously grow up. Ive used an iPhone, and nothing in it makes me jump for joy anymore than any other iOS. In fact, Android makes me jump for joy because it lets me customise my phone to make it my own, the way I want, rather than having my ringtone, wallpaper and interface like millions of others who own the same phone. Kind of reminds me of all those Sony Ericsson users about a decade ago, where the same chirp ringtone would go off around you, and they’d never know if its theirs or someone elses. That must be fun.
And the last thing, I dont know how you could like the new phone handset icon compared to Gingerbread. Sure it was flat, but it didnt look like something a teen newbie Photoshopper created. I personally dislike the new phone icon. It looks cheap and unprofessional.
Kev
Friday, November 18, 2011 at 10:54 AMI disagree, of course you can compare iOS and Android, they’re different operating systems directly competing for market share. Yes, different people like different features of an OS to suit their needs, but it doesn’t make it less valid to compare the two. People want to know the differences and how they compare – if you’re choosing a phone, people want to compare the OS’s so they can make an informed choice of what phone to buy.
Other than that, I completely agree on the other points you raise.
DarkAura
Friday, November 18, 2011 at 10:10 AMI actually enjoyed the post alot better then most of the Android bashing that Giz does. I would like to say thanks to Mat for the attempt at fair review even If i don’t think it is.
I don’t actually agree with the fun factor, I really don’t like the feel of ios and to me android always felt more fun, Even stock standard android against the mods. But different people like different things so i won’t bash.
Keep trying Giz, one day you will lose your blindness to Apple’s faults and will be fair to Android. Matt nice start!
DarkAura
Friday, November 18, 2011 at 10:14 AMSorry i ment to say.
Even stock standard android is great but I do uses mods most of the time.
Peter
Friday, November 18, 2011 at 1:09 PM+1
Hazbot
Friday, November 18, 2011 at 10:23 AMAgree with Mike here – my VillainROM SG2 has a great many features already in it, doesn’t mean I wont upgrade/change asap. I do however fully support the movement towards more usable/friendly software – Technology is only as good as its ability to be used by the masses.
Peter Pan
Friday, November 18, 2011 at 11:02 AMI work with all phone OS’s and have phones from each. But at home my preference is iOS. Yes iOS is limited but when it comes down to the efficiency and simplicity of consuming, creating and communicating, nothing comes close to iOS. The other’s still seem cluttered and unfinished where iOS feels defined both in appearance and use. I don’t think it is long until WP7 and Android catch up. But it is all about keeping it simple and therefore more time to consume, create and communicate.
Chump
Friday, November 18, 2011 at 1:16 PMPeter no bad, saying somthing is defined? what not defined about WP7? please dont talk when you have no point. And WP7 is simple so please dont categorise WP7 with android because I have both and they are no where near the same.
Johnny P
Friday, November 18, 2011 at 11:04 AMI have a couple of questions. 1: The ‘soft’ back button is on the left whereas on the GS2 the ‘hard’ back button is on the right. Im hoping you can disable the soft buttons and have more screen real estate.
Also can the home screen auto-rotate to be in landscape like a tablet can?
aarick
Friday, November 18, 2011 at 11:19 AMGoogle have stated that on devices with hard button like our SGSII, the soft button will be hidden.
BenDTU
Friday, November 18, 2011 at 11:05 AMSeems more than ever that you really need to be in on Google’s services to get the fullest out of ICS. Then again, most people are.
Hooray for no decent alternatives to Gmail!
Sicarius123
Friday, November 18, 2011 at 2:28 PMTo be honest, I’m half tempted to move back to Hotmail. Microsoft have massively cleaned up their act!
Evan
Friday, November 18, 2011 at 11:51 AMI like that Android are slowly drifting towards a more LCARS interface look. For Star Trek nerds like me, the visual aesthetic is great! Need more bold colors with round edges on a black background! :)
James
Friday, November 18, 2011 at 11:55 AMbetween the wife’s iPhone and my HTC Desire, I still prefer the iPhone’s interface and ease of use with navigation, and simplistic design. The Android, although sophisticated and being able to personalize your features and settings is still buggy as crap and nowhere near as slick.
Maybe ICS is the goods, but can anyone D/L this or does it only come on new Android devices?
Steve
Friday, November 18, 2011 at 6:53 PMThe ICS source code has been released. So I’m sure XDA is working to port this to all devices. If you want an official release, then prepare to wait.
Pete
Friday, November 18, 2011 at 1:29 PMThat panoramic mode isn’t going to win any photo contests is it?
Wylma Dicphit
Friday, November 18, 2011 at 4:02 PMThe claim that the panoramic view is “terrific” was definitely not supported by your photo. Unless you had a series of tidal waves running parallel to the coast the stitching together of the horizon is terrible.
MotorMouth
Friday, November 18, 2011 at 3:45 PMI think people who look to operating systems for fun have serious problems. The best OS is one that you don’t even notice is there.
Nick R
Friday, November 18, 2011 at 7:52 PMI actually think the focus on the “fun” factor is quite a good one. I sell IOS devices, even though I am an Android user (and don’t own an IOS device). If someone asks me what and iPad can do over an android device, i show them the features that wow them, or seem fun. That’s how you show someone that they can do something with this new gadget they didn’t know was possible (ie Apple TV mirroring/streaming without a fuss).
All in all, i love android, and I hope ICS is a polished as it looks, because thats what Android needs. A clean image.
Box Guru
Saturday, November 19, 2011 at 2:19 PMI’ll make the assumption that what you’re showing are apps that have been installed rather than iOS itself.
On an out-of-the-box iPhone what is fun about it that can’t be found in other phones? Nothing.
daz
Saturday, November 19, 2011 at 3:21 AMI don’t know but i’m really enjoying my htc mozart WP7 after using it for two weeks now (coming from iphone4), it’s just dead simple and slick, all the integrations and the flipping live tiles with all the infos are just amazing. I also have an android phone running froyo (htc legend) and like it coz you can easily customize it, but for my everyday use I now prefer my windows phone 7.
jack
Saturday, November 19, 2011 at 12:51 PMIts funny how every mobile os is starting to look minimal and have big chunky buttons…. i think Microsoft has started a trend, saw that coming a mile away
dan
Saturday, November 19, 2011 at 12:56 PMI agree, this os takes ALOT of features and ideas from WP7, the google+ integration with everything is just to name one similarity (windows skydrive)
Ben
Sunday, November 20, 2011 at 3:56 PMiPhones are not fun!!!
Android is fun!!!
Only Android has Live Wallpapers with changing weather and waving grass is fun!
Crazy funny battery widgets that look happy and sad are fun.!
Live widget info on your lock screen.. Now that is useful and fun!
iOS is just a collection of icons.. Boring as hell. No fun factor whatsoever.
Oh and touching an icon on Android launches an app. Gee… it does on iOS too. Now that was hard, wasn’t it.
I always find iOS far more confusing. Android always just has the things where I expect them to be. Even the iPhone geeks in the office have trouble answering simple “how do I do this” type questions. iPhone is any but fun or intuitive.
Android just works for me. Always has… One more week till my Galaxy Nexus arrives.. I hope. :-) Time to retire my much loved and fun Nexus One. It will now become one of my test devices for apps I build for both platforms.
androidfamily
Tuesday, December 6, 2011 at 12:05 AMThe per-app data control makes me very happy. With a 30MB limit, I can’t really use data on my phone because it gobbles MB in minutes. 30MB is enough for checking e-mail, the occasional web page and even some GPS use, which was how I used it on my Windows Mobile phone, but with Android I tried data once and left it. This feature would be a good reason to try Cyanogen when it comes out.
http://www.androidfamily.net
Bob
Wednesday, December 14, 2011 at 2:47 PMYou can compare iOS & Android all you want.
Bottom line, Apple had a about a 2 year head start on Android. Sometime in Q2 of this year Android overtook Apple and has not looked back. The gap widens every day. Two years from now, it will be like Windows vs MAC. Game over.