London Gets Google Chrome Zone Store

Google is hoping that it can talk the British into buying Chromebooks on the High Street. I hope they remembered to replace the $ key with a £ key.

The search giant is testing the Chrome Zone shop-within-a-shop inside the Currys and PC World superstore (no relation to PCWorld magazine) in London's Totterham Court Road. The shop currently only selling the Samsung Chromebook. It's your one-stop-shop for exactly one device.

The mini store's design matches Google's colour scheme. Google's head of consumer marketing for the UK and Ireland, Arvind Desikan said that, "We've put a great deal of thought into the design of this Chrome Zone." They've also hired dedicated staff so you won't be talking to the stereo guy while shopping for Chromebook.

[TechRadar]


Comments

    Still prefer the Apple Store design.

    But.... they're just laptops with a full screen chrome browser...

      And they are absolutely brilliant. Fast, zero maintenance, stateless (ie. all settings and data tied to you and not a particular physical hardware device), efficient, secure, long battery life, no learning curve, a huge advance on Windows.

      It isn't suited to computer hobbyist types or very technical computer users like typists, CAD technicians, video/photo editors, graphics artists etc. But for casual users, information workers, company executives etc. in fact anyone who is has an Internet connected WiFi router at home, school, or workplace, and mainly deals with, information sharing, communications, the Internet, email, and office documents not requiring advanced formatting, and server based enterprise applications, this is the perfect replacement for high maintenance Windows desktops/laptops.

      In an enterprise setting, you can also use Citrix receiver to run Windows applications via server based virtualization, so you can run anything on a Chromebook that any version of Windows can run, but without the maintenance and security headaches of the Windows desktop.

      They're for people who only want web access. Chromebooks aren't pretending to be desktop replacements, you'll never run games or heavy processing.

      It runs a browser with web apps. And considering the services available, eg. youtube, music+, facebook, google docs, gmail, etc account for the majority of what people use their computers for, it's brilliant. I'd pick one up if the prices went down to Win7 basic netbook price.

    So they copy the slaseperson outfit from Apple?
    WHY?
    It's a moronic look to begin with. Do something original, or at least not so directly imitative of the Apple store.

    ...OK, perfect solution: sexy tanned models with the Chrome logo incorporated in their bikini design.
    That'd get me in.

      Good grief! SInce when were jeans and t-shirt solely an Apple outfit?! Get out your lawyers, I feel another patent battle on the way.... :-)

      Apple fanboy obviously, How does it mean that they are copying Apple with that outfit? I'm pretty sure blue t-shirts weren't Apple's creation.

        Oh glorious day when I am called an Apple Fanboi, hahahahaha! That's hilarious.

        No, Apple make good phones, but I like my Androids far better :)

        That said, this shop clerk look IS characteristically "Apple" and should not be imitated, not only because it's theirs, but it also looks crap anyway. THEY shouldn't even do it.

    This is a very low key affair with no publicity to speak of. I think it is more of a case of Google trying to gain some expertise in direct customer sales, rather than actually selling Chromebooks. If you have ever dealt with Google sales staff - the few that aren't in reality robots - you will realise that they have a long way to go.

    Google I think have realised that, despite good sales and very positive buyer reviews on Amazon, Best Buy, and now Tiger direct, most customers actually want to try Chromebooks out before they buy, and especially for a new concept like Chromebooks.

    Why would I but one of these? so Google can know even more about me?

      So... a company that has never abused your private information, yet provides countless services for free is in the wrong?

      What's with anonymous laymen who think they're important enough to be spied on. At most, your information will be used to focus advertisements. Advertisements that you make an informed choice to live with, while signing up to otherwise free services. You have a problem? Use a competitor's.

    I realise its tempting to think this is a take on the Apple stores, but Google's offices are like giant playhouses with awesome benefits (long before there were Apple stores), and this is more an extension of that I think.

    Pending cease and desist letter from Apple:

    Despite the obvious "Chrome" signs displayed in the store, this store has violated the look and feel of the Apple Store where Laptops are displayed on tables and the staff were wearing blue t-shirt. As a result, it is likely that consumers will be misled thinking this store is an Apple Store.

    Please note that Apple has patented blue t-shirts and we have pending patents on the color blue and the look and feel of laptops on a table.

      Laptops on a table is very common in the uk so I suspect a uk patent will fail under prior art. And apple stores do not look like that here - or at least not the one in oxford. Apple might have to accept it cannot use US law to bully the entire world. But if you want to destroy imnovation in that great nation - just leep doing you are doing. Here Apple are wrecking their image by acting like the school yard bully. I find my self apologising for buying apple kit. That is sad as it is so good!

        You do realize that he was kidding, right?

      "Laptops on a table"??? What do you suggest? Hover charm?

    Looks like a toy department. Or the set of a childrens show.

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