Online

Has Australia's Love Affair With Social Networking Peaked?

You know how it is. You meet the being of your dreams, and you’re wildly, crazily, foolishly in love. But then the pink mist rises, and while you’re still keen, the buzz has faded somehow. Apparently, that’s an apt description of how Australians are with social networking.

The data comes from a Comscore report that looks at Australian online media usage. It’s still clear that we love social networking, with the activity taking top place in the per cent share of total online minutes.

The thing is, that figure hasn’t appreciably changed since last year, whereas the category jumped a solid five per cent in the year before. There’s one major gap in those stats, though, as it notes that it doesn’t track public computers (Internet cafes and the like), which is fair enough, but equally it doesn’t measure smartphone use. I suspect I do more social networking on my phone than my PC. Has usage peaked, or are we all just taking up smartphone-based social instead? [Comscore via The Next Web]

Product Finder

Find more great products at