Bloomberg: iTunes Creator Now Building Mythological Apple HDTV

The oft-dreamed about Apple TV (as in a real one, not a little box), is not only actually happening, says Bloomberg, but has Jeff Robbin, the man behind iTunes and the design of the iPod at its helm.

Spurred by nuggets from the recently released Steve Jobs biography, in which he’s quoted as saying Apple had “finally cracked” how to build a full (smart) television, people are starting to believe in the set’s eventual existence. Of course, Bloomberg’s sources are the usual anonymous bunch, but after reading the words straight from Jobs’ mouth, there’s a hell of a lot less reason to doubt this now. And with an interface powerhouse like Robbin in charge, we ought to believe the Apple HDTV could be as magical to use in the living room as Jobs claimed in private. [Bloomberg]

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(3 Comments)
  • [–]

    Shane

    Wednesday, October 26, 2011 at 8:53 AM

    Apple TV – Interesting
    Developed by the person who inflicted us with iTunes – horrifying…

  • [–]

    ben

    Wednesday, October 26, 2011 at 9:35 AM

    iTunes is the single worst piece of software in existence anywhere in the world today. AppleTV is potentially so very good but very poorly executed (why no native apps?) Its not a good starting point really.

  • [–]

    Jake

    Wednesday, October 26, 2011 at 12:22 PM

    I like iTunes. It’s a pretty closed system which can be annoying but I think apart from some recent simplifications I don’t necessarily love it’s a pretty thoroughly thought out program.

    The way it displays your library in list view is definitely paramount to most other media players I’ve used – including WinAmp and WMP.

    Besides, you are all technology adept people for crying out loud… there are always work arounds. Always.

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