I’ve never had this much fun reading the alphabet since I was a kid and finally conquered the L, M, N, O stretch of my ABCs. But this video is way cooler — the letters actually animates itself to represent a word it begins with. It’s so goddamn clever.
For example, B is for biscuit and it’s actually a biscuit! D is for destruction and it actually gets destroyed! G is for grass and grass actually grows on the letter! You get the point. The video, called Alphabet 2, was made by Alessandro Novelli and even amidst all the fun of playing around with creatively oversized letters, the font is always made within Helvetica proportions. So, so cool. I’m going to watch this all day. [Vimeo]