Samsung’s going to unpack something in Berlin. But it’s being just a touch coy about what it might be.
Amidst lawsuits about what it might have borrowed from Apple, Samsung’s also borrowing the tactic of not quite saying what it’s up to. Prior to the IFA show (technically the Internationale Funkausstellung Berlin) which kicks off on September 1st in, you guessed it, Berlin, Samsung’s released an Android app and a pair of teaser videos for its next gadgets under the umbrella term “Samsung Unpacked”.
There’s plenty of the usual hype — “Something Big Is Coming”, as if technology companies ever under-hyped their products — as well as a few key glimpses of a glowing phone-shaped brick device that seems to bring joy to all around it. Sure, it could be a phone, but equally it might be that Samsung’s found the suitcase from Pulp Fiction and is about to hand out the largesse. I may not be right, but we’ve only got a couple of weeks to wait to find out.
In an odd move, Samsung’s not only released teaser videos but also an Android app that promises a live view of the unveiling of the whatever-it-is that Samsung’s planning if you’re really keen.
[BGR]
Craig W.
Monday, August 22, 2011 at 11:50 AMA glowing phone-shaped brick, i’m sure that’s an Apple patent! Prepare to be sued Samsung!
JonBOY
Monday, August 22, 2011 at 12:17 PMHmmm, Samsung’s advertising department has got nothing on Apple’s. Maybe they should steal a few ideas from Apple advertising also ;)
In any case, perhaps the Galaxy S3? It’ll no doubt have specs that better the iPhone 5, so if Samsung was able to release it a couple of weeks prior to the iPhone 5 (late September?) that would certainly throw a spanner/wrench in Apples works.
Troy
Monday, August 22, 2011 at 10:44 PMThe Galaxy S2 came out less than 3 months ago over here, i firmly believe that this could not be the S3. Though a tablet doesn’t sound right, cos the 10.1 tab isnt that old either
Josh
Monday, August 22, 2011 at 12:46 PMI bet its a new tablet.. and a phone, because i just brought a galaxy s 2 and imported a galaxy tab 10.1 from the states. ALWAYS happens!
haha
MotorMouth
Monday, August 22, 2011 at 1:08 PMHow about they release the things they showed at CES before they start hyping new things!?! I’m still waiting to see the Series 7 tablet that was supposed to be released in March.
Anthony
Monday, August 22, 2011 at 1:19 PMQuad core phone…
z3d
Monday, August 22, 2011 at 1:43 PMit’s a mango phone. woopty-do … having said that, if MS get it right, it’ll wack a massive dent in android. it need only be competent to do damage.
Palms
Monday, August 22, 2011 at 2:47 PMIt runs that hot that it glows! I hate to think of the battery life.
Chris
Monday, August 22, 2011 at 4:19 PMWell can’t see them having an android app to hype up a windows phone… Or they would make an iPhone app for android phones you woulda thought… Even though apple prob would say no! but I do hope it’s that awesome phone they were talking about on here fewdays ago :)
Stephen
Monday, August 22, 2011 at 4:20 PMHold on, their advertising campaign looks like an Apple advertising campaign? Lawyers at 20 paces please.
Michael
Monday, August 22, 2011 at 6:56 PMi suspect something like BBM using some new form of bluetooth
jimmish
Tuesday, August 23, 2011 at 2:57 PMMay be Mobile will charge by sun-light so we don’t need to worry about battery..I think, thats a big thing of Samsung…..