The massive glass cube hovering over the Apple Store at Fifth Avenue is truly iconic: It’s transformed a store where people buy iPhones into a legitimate New York City landmark. And it’s about to be reborn, made even more striking by its sheer simplicity.
The current, cross-hatched style cube is composed of 90 panes of glass. The new cube will use just 15 expansive pieces of glass — around 10m long — erasing all but a handful of seams. So the cube will appearto be almost weightless, as if it’s truly suspended in mid-air.
That is how you build a store. [Gothamist]
TK
Thursday, August 11, 2011 at 11:20 AMI reckon it should read…
“That is how you build a store when your company is worth $337.2 billion”
Nathan
Thursday, August 11, 2011 at 11:45 AM+1
Older_but_unwiser
Thursday, August 11, 2011 at 12:04 PMthe Apple iFishbowl mk I is born.
thing
Thursday, August 11, 2011 at 12:25 PMNice one Captain Lamo
Patrick
Thursday, August 11, 2011 at 1:36 PMWhats happening to the old one?
olearymo
Thursday, August 11, 2011 at 2:36 PMIt’ll be sold on the Apple store as ’5th Avenue Cube, 1st Generation, (Refurbished)’.
Jon
Monday, November 7, 2011 at 11:14 AMI’ve got seamless pieces of glass in my car, and my home too…