Fonts Are Beautiful And Here’s Why You Should Care

Typography is one of the easiest super important parts of civilisation to take for granted. It seems like it just sprouted where it is, weed-like. But an enormous amount of effort goes into every letter — here’s a visual tour.

PBS’ little sprint through contemporary typography highlights several important bigwigs — perhaps most notably Jonathan Hoefler and Tobias Frere-Jones, whose work you’ve very likely looked at without knowing it. These people exist to make signs and sentences both beautiful and effective, and they’re damn good at it. [via Laughing Squid]

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(2 Comments)
  • [–]

    mcglash

    Sunday, August 7, 2011 at 12:06 AM

    When I look at that massive list of fonts in MS word, Photoshop etc.. I am daunted. If it was easier to see what I could use for my project i’d pay for it.

    • [–]

      MotorMouth

      Sunday, August 7, 2011 at 10:56 AM

      That’s your fault for using rubbish applications. Try Xara Designer Pro, it gives you an interactive preview of every font and can do 99% of what most people would use either Photoshop or Word for, plus a billion or so more things. Seriously, I’ve recently been dragged kicking and screaming back to Photoshop and I can’t believe how little it has improved since I last used it (at Version 5.5 in 2000). Adobe should be thoroughly ashamed of their complacency.

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