Gadgets

Australia's OHKI Expands Into Home Appliances, Inspired By Kogan?

Local online retailer OHKI is probably best known for its discount rebadged HDTVs. It also sells cameras and speakers (and now kitchen gadgets). But unlike Kogan, OHKI sells tech from other brands, too: Sony, Altec Lansing, and now Breville and Kambrook.

It’s certainly Kogan-esque territory (as is OHKI’s use of Kogan’s old PR agency), but the two are very different businesses. OHKI is morphing into a kind of one stop shop. That aspect isn’t lost on OHKI’s co-founder, Lucas McEntee, who reckons “Australians are demanding cheaper products, but they also want the ability to shop, browse and compare products in the one place.”

Being a business, of course he’s going to say that. Me? I’ll still be checking Google, StaticIce.com.au, and OzBargain before I make any tech purchases. What about you? [OHKI]