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150 Million Fake Vintage Photos Are Now On Instagram

Sunsets, fireworks, ironic picnics, girlfriends, uncles asking “Why are you pointing your phone at me?”, sleeping dogs, lakes and fire hydrants — filtered, distorted, sepia-toned, faded and retro-ed. There are now 150 million pieces of false nostalgia on Instagram.

No surprise! The app’s a ton of fun to use, and very simple. Things that possess both qualities tend to do well. But this is very, very well — all those snaps have been uploaded in under a year, by more than seven million users.

So then when do unaltered photos go back into fashion? Or are we just going to pile on more and more filtering until our personal photos resemble Rothko paintings? [Instagram via Gruber]


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