The project is going to cost around $US1.5 million and represent “the sense of optimism and well-being associated with rainbows in general and more specifically with the rainbow in popular culture as imagined in the iconic Wizard of Oz film” (which was filmed there).
Designed by Tony Tasset, it’s expected to be nine storeys tall (approximately 30m), 57m wide and 2.4m thick when completed in early 2012. Tasset is going to build the fake rainbow with a welded steel truss and clad it with aluminium panels coated in a resin-based paint. Ideally, it’s supposed to be visible from many points around Culver City (a city in west LA) but with smoggy southern Cali-forn-i-yay, who really knows. The more rainbows, real or man-made, the merrier. [Culver City Times via Curbed LA]
Sam Timmins
Sunday, July 17, 2011 at 10:33 PMSo this is how bad piracy affects studios huh?
Deb
Monday, July 18, 2011 at 1:20 PM+infinity
Jon Hynds
Tuesday, July 19, 2011 at 12:45 PMHas been some rather vicious comments about this artwork instillation, namely its gay insignia opus. I think its a wonderful piece of sculpture, beautifully refined & whimsical, unlike instillation that pass as public art sculpture these days & much more original & ethereal than attempts by other LA studios at front lot gentrification, example: the hideous 7 dwarfs Colonades on the Disney Lot admin building or Paramount’s hodgepodge frontage. Now if Sony could only buy some adjacent land & build a carpark there & convert the current Thalberg parking lot into a grassed parkland – that would be grand in the MGM tradition – whoops! I mean, Sony tradition