Is there nowhere Apple will not expand its line of silvery wood-accented retail stores? Glass cubes in Manhattan. Multi-story facades on Boylston in Boston. And now, piling on New York again, Apple is set to descend on Grand Central.
The $US800,000/year rent is a smidge higher than what the previous tenant, restaurant Mtrazur, was paying (“only $US300,000), and will create about $US5 million per year in profit.
The location will be undoubtedly iconic as well, with Apple having secured a 10-year lease ( a rarity in the cutthroat Grand Central real estate scheme). Renovations on the location are planned. Could they be spaceship-shaped, or is that reserved for just Cupertino, I wonder? [Electronista]
Steve
Monday, July 25, 2011 at 6:53 PMThis sounds like a travesty.
Yes, let’s shove in tech stores into landmarks. And then I found out there was an Apple Store in the Louvre.
It’s basically that 1984 Apple commercial coming to realisation, only Jobs is the one who pulled an Anakin Skywalker.