Remember last week when we got all excited by the potential of Channel Nine’s new iPad app, Nine Extra, and it’s ability to provide detailed analysis and extra content during live sporting matches? Well, it seems Telstra may not be too happy with the app, given they hold the licensing for mobile and online broadcast of NRL matches.
According to James Chessel at The Australian, Telstra has approached Channel Nine about the app, raising its concerns. Although at the moment, it doesn’t seem to have escalated beyond a friendly conversation.
Given the extra value an app like Nine Extra can add to a broadcast, it will be disappointing to see it stifled by legal mumbo jumbo, but at the same time, Telstra paid a large chunk of cash for those online broadcasting rights. While everything’s still being discussed fairly openly at the moment, this could set a precedent for how companion tablet apps are used and made in Australia for the future. It’s going to be Interesting to watch.
wsDK_II - Anon and Lulz participant
Wednesday, June 22, 2011 at 9:47 AMIf there is an issue, why doesnt nine pay Telstra money?
ballzingski
Wednesday, June 22, 2011 at 10:20 AMBecause Channel nine don’t charge like a wounded bull to watch 5 minutes of low res replays like telstra
Dan
Wednesday, June 22, 2011 at 10:28 AMDose Telstra like anything?
Jason Cartwright
Wednesday, June 22, 2011 at 10:33 AMI don’t think many people understood the potential implications of Telstra getting the online broadcast rights. That now includes NFL, AFL V8 Supercars and no doubt others.
While BigPond may be the biggest ISP in Australia, this certainly leaves a LOT of people out in the cold when it comes to viewing content online.
AnIdiotAbroad
Wednesday, June 22, 2011 at 11:05 AMNot just online broadcast rights, the mobile / device broadcast rights also. Telstra is well within their rights to sue channel 9 if they feel that it does infringe.
It will be interesting to see what Ch9 do if Telstra does decide to issue them a C&D letter in regards to the app.
John
Wednesday, June 22, 2011 at 10:49 AMThey’re both fat bulls.. but power to Channel 9 on this.
AnIdiotAbroad
Wednesday, June 22, 2011 at 11:07 AMwhy power to channel 9? Are you saying just cause it’s telstra, anyone else can do whatever they want.
It will come down to the broadcast rights issue, and for the moment, channel 9 is infringing them.
HellStra
Wednesday, June 22, 2011 at 11:57 AMHellStra bought the rights. Sits back. Others develop an app. Let them take all the risk. License content. Smart move.
DansDans
Wednesday, June 22, 2011 at 12:32 PMWhat I love is that its Ch9 that invest in the actual broadcast – they pay to actually create the broadcast from scratch, the commentators are paid by Ch9 etc yet Telstra have the rights to stop Ch 9 using their production… only in sports broadcasting does this occur
thaMan
Wednesday, June 22, 2011 at 12:56 PMyep its quite an anomaly
Rod
Wednesday, June 22, 2011 at 1:07 PMThat would be Nine’s production of another party’s product, which they knew full well could not be used in the online space when they signed the deal, and would have been priced in a manner that reflected that?
(and was the Nine product going to include any Foxtel-produced material?)
CraftyNinja
Wednesday, June 22, 2011 at 1:52 PMACTUALLY, its not Ch9 who’ve created the broadcast. They’ve actually licenced it from Fox Sports who actually own ALL broadcasting rights (online included). Ch9 licence the broadcasts for specific games and Telstra licence the online rights.
Haven’t you ever wondered why Ch9 don’t broadcast ALL NRL matches?
I mean, as a Wests Tigers supporter (let’s not start a flame war over the teams) I hate having to require Foxtel in order to watch the majority of the games that they play.
Also, State of Origin – no HD this year and yet last year everyone was going on and on about the 3D Broadcast… Ever wonder why? Didn’t Foxtel recently upgrade their HD Broadcasts along with their iQ offering?
CraftyNinja
Wednesday, June 22, 2011 at 1:59 PM@Rod,
sorry mate, but I seem to have repeated your point albiet with a small dig at foxtel/ch9 with a conspiracy theory.
jeremy
Wednesday, June 22, 2011 at 1:40 PMTrying to paint channel 9 as the good guys here makes me laugh. 9 is owned by a pack of corporate raiders (aka private equity see here http://www.cvc.com/Our-Portfolio.htmx?ordertype=0&itemid=5471006123701), unlike Telstra which is largely owned by real people, either direct or via thier super. 9MSN (9s online arm) is a major competitor of Telstra Media online, and THEY own all the rights to cricket, which they police actively. Would you expect 9 to just roll over if 7 pinched live feeds? Get a life. Telstra built plenty of innovative interfaces to sports content, including apps, and actually produce tens of hours of live sport webcast a week – did you know that? With a real studio and all. They paid good money for the content rights, money that allows the codes to exist. 9 should have known what they where up to when they did. If you must know I was one of the people who notified Telstra managment of the breach. (no I do not work there, but friends do and this threatens thier jobs).
Stop defending CVC, who are bigger F***ers that Telstra will ever be.
Get your facts straight, then comment HellStra, DansDans etc.