“Blech! Ads! No thanks!” I hear you proclaim! But wait! Before you scroll past, take a moment to consider how it is that Fairfax and Peroni have managed to accomplish squeezing a credit card-sized screen into a magazine, with enough juice to play back not one, but two ads multiple times.
The Peroni ad – which is part of a $250,000 marketing campaign and has been in the works for over a year, will appear in tomorrow’s edition of Melbourne magazine and next week’s Sydney magazine. A screen the size of a credit card is inserted in each magazine before the Calendar page.
There’s not a lot of details on the technical element of this marketing exercise, but let’s just hope that much like the Esquire magazine e-ink cover, the geek community out there works out how to hack this magazine’s screen to take full advantage of the technology.
Angus
Friday, June 24, 2011 at 11:24 AMHi guys, FYI the TV has a micro USB in the back you can use to upload 30 mins of video and recharge the device. We pulled it apart and it has not one but two speakers in it! No volume control though…
Angus
Friday, June 24, 2011 at 11:46 AMPS also should point out it’s not available in every copy – just select issues being handed out in the CBD. Home delivery here usually means rolling into a tight tube and plastic wrap – oops, broken TV
DR
Friday, June 24, 2011 at 12:15 PMI have to question the effectiveness of this campaign when most of my time was spent staring at the two magnificent things on the opposite page… video? what video?
smartnoob
Friday, June 24, 2011 at 7:25 PMWhy not just have one of those blocky scan code things on standard magazine ads and if you want to see the tv ad you could just scan the code on yer phone and watch it on the phone screen?
Wouldn’t that be zero additional cost and watchable by anyone with a smartphone?