Out With The Old, In The Most Beautiful Manner Possible

I disdain corporate shilling as much as the next guy, but once in a while there comes a commercial too beautiful not to post. In the case of Citroen’s Anti-Retro campaign, by director Jonathan Gurvit, there are three.

Never has it been so pleasurable to watch the destruction of such pristine midcentury gadgetry. It’s like the artsy cousin of “Will it Blend”.

[Vimeo via Laughing Squid]

Discuss

(5 Comments)
  • [–]

    Mr Biggles

    Friday, June 3, 2011 at 2:34 PM

    What I find amazing is that Citroen have actually made a car that is not as ugly as my grandfather’s butt.

    • [–]

      Troy

      Friday, June 3, 2011 at 3:08 PM

      I was thinking similar, this one actually looks pretty cool. Videos are good too, but as always with advertising, it doesnt really have that much to do with the product

      • [–]

        Mr Biggles

        Friday, June 3, 2011 at 9:25 PM

        Don’t tell me you’ve seen my grandfather’s butt too…?

    • [–]

      Callie R

      Friday, June 3, 2011 at 9:20 PM

      don’t let it fool you; I drove most of the way to work beside one today…they’re still ugly as sin.

  • [–]

    Gabriel

    Friday, June 3, 2011 at 3:38 PM

    I don’t understand why one of those TV’s exploded into flames..

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