When Amazon started selling Lady Gaga’s album for $US0.99 the other day, there was no doubt it would stand to lose millions. The total today, we now know, is about $US3.2 million. This was still a good move for Amazon.
Why? Well, loss-leader strategis aside, if you’re up on Amazon’s wheelings and dealings this month, you know that the Cloud Player is still very much in its infancy, Google just launched its own cloud-based music locker, and Apple is rumoured to be all but ready to launch their streaming-based iTunes service at WWDC. That’s some serious competition, and what better way to increase awareness than basically give away a sure-fire hit pop album through your MP3 store?
Add on top of that a general increase in awareness of Amazon’s overall status as a online retailer and that $US3.2 million ding is undoubtedly music to executives’ ears. [Billboard]
glennc
Monday, May 30, 2011 at 5:10 PMmoney well spent, i say
trk
Monday, May 30, 2011 at 5:41 PMWell, don’t I feel like quite the chump…. I once told my wife that you’d have to pay me to listen to Lady Gaga.
Turns out Amazon listened and called my bluff :(
ChemZ
Monday, May 30, 2011 at 6:24 PM$US0.99 for Lady Gaga’s album? If it were free I still wouldn’t take one.
Hell, they’ll have to pay me to take one…
Mark D
Monday, May 30, 2011 at 9:57 PMStill Limited to the US.
Failazon.
Fouad
Tuesday, May 31, 2011 at 9:10 AMohhhhh I get it! It like amazon, but he put ‘faaaiiiil’ in! Oh hohoho, so clever!!
It is funny because it implies Amazon has somehow failed, and he made a portmenteau of the two words! Even though it is an old, and overly used meme!
haaaahahahaha!
Henry
Tuesday, May 31, 2011 at 10:49 AMI think you mean Portmanteau. Also, sarcasm is an equally tired meme.
Fouad
Tuesday, May 31, 2011 at 2:36 PMYes, I did mean portmanteau thanks. I was going for a slightly obscure Family Guy reference rather than straight plain sarcasm.
Though, sarcasm isn’t so much a meme; and regardless, isn’t quite as tired as ‘fail’. I’ll agree it’s a little tired, but seriously. We’re all sick of the ‘fail’ crap.