Why Final Cut Pro X Is Sending Me Back To Avid

Matt Toder has been editing video professionally for eight years, and currently works at Gawker.TV. These are his thoughts on Apple’s latest Final Cut Pro release.

I landed my first job in post-production in 2003 at a small house which used Avid exclusively. It had plenty of problems; we struggled with the Dragon error for a few months, converted to Xpress Pro when it came out, and then wrestled with that. There just weren’t any other options. And then Apple’s Final Cut Pro was released, although it too had some problems. But when Avid stopped listening to their customers and became more and more inflexible, Final Cut Pro became an increasingly attractive option. By 2009, significant portions of the editing community were using it.

And now we’ve been given a glimpse of FCPX, a massive, from-the-ground-up revision of Final Cut Pro which proves one thing definitively: that Apple understood many of the problems that were inherent to Final Cut Pro. But, instead of fixing them, they just decided to change everything.

At the preview event, Peter Steinauer, FCP Architect, assured the audience that FCPX was just as much for professional editors as FCP7 was. It really doesn’t seem that way, though. After getting through some of technical aspects of what makes FCPX than its predecessor better in terms of processing power and such – which does seem awesome – Steinauer moved on immediately to colour sync. He boasted that FCPX would make sure that pixels looked exactly the same throughout the editing process, noting “you can trust that the pixels coming off a pro file device track all the way through your workflow to display on the screen and ultimately out to output”. This all seems well and good, except it’s completely unimportant for professional editors who aren’t finishing in Final Cut. Some of us colour correct in a da Vinci with a professional colorist and then conform in a Flame. Steinauer’s point proves the underlying key of FCPX: that it really isn’t for professional editors.

If it were a device for professional editors, FCPX wouldn’t require a complete rethinking of non-linear editing. It would have instead addressed some of the problems that Final Cut Pro presents for professionals, problems that have existed since day one and that have solutions in the Avid. Like the ability to save your export settings. Or the ability to have an upackable project that allows editors to share bins and not force them into creating multiple projects to share. Or a reliable shared media solution, like Unity or LanShare, so we don’t have to work off of local drives all the time. Or a reliable find bin command that doesn’t constantly tell you your clips aren’t in the browser when you know for a fact that they are. Or a title tool that not only allows you to kern your text but allows you to see what you’re doing in the sequence without having to click back and forth constantly. Or, as the most recent updates to Media Composer have, a way to read RED files directly and then export DPX files. Because, again, not everyone is finishing in Final Cut.

If this were truly a device for professional editors, those improvements would have been in FCPX, and Steinauer would have made a point of mentioning them considering the room he was playing to. But he didn’t. He also didn’t mention EDLs, OMFs, XMLs or any changes to the Media Manager that might make generating a cut list for telecine a little easier. He also would have mentioned how the new Compound Clip feature would react when EDL’s are being generated from a sequence full of them.

The idea of Compound Clips speaks to another issue with FCPX. One of the hardest adjustments an Avid editor had to make when switching to Final Cut Pro was no longer being able to load a sequence into the source monitor and cut it into the sequence while maintaining master clip information; FCP turned it into a new clip, which really was just a work around for not being able to generate video mixdowns. This meant that you couldn’t build a select string and then edit from it while still being able to match to your master clip. One would have hoped that FCPX would be able to do something like this, have a more nuanced understanding of the timeline, the way that Avid does, and improve upon a situation where every little move throws everything out of whack unless you’ve gone through and manually locked tracks.

Apple seems to know that keeping things in sync in Final Cut Pro was extremely problematic and have attempted to solve this with Clip Connections and the Magnetic Timeline. Clip Connections can lock a piece of video and its corresponding dialogue to, say, a specific sound effect so that they all travel together all the time. The Magnetic Timeline feature ensures that when this group is moved, you don’t get a clip collision or have to eliminate something from the next piece of media in the timeline. Instead, the next piece of media slides down one track in the timeline. Of course, the demo contains one track of video and two tracks of audio so it’s easy to see that everything works out. I wonder what will occur when you’ve got two pieces of video composited together with a title on top and your audio has dialogue, music, and a couple of sound effects. Will it move everything in the higher audio tracks down as well, thereby destroying the scheme of your timeline?

The biggest, most apparent change is the absence of the source monitor: it’s the iMovie-ing of non-linear editing. Of all the people watching the preview, applauding wildly and yelling out “I want it!” and “thank you,” I can’t believe that one person didn’t scream, “where’s the freaking source monitor?” This represents a gigantic change in the way non-linear editing occurs, a nearly unfathomable one. Since non-linear editing was invented, the mainstays have been the source monitor, the record monitor, the browser and the timeline. To take one of these away means that non-linear editing has to be rethought entirely. I’m not quite sure how you can set an exact in point without it, especially when you’re forced into using the iMovie yellow selection brackets.

All this being said, there certainly are some incredible things about FCPX, most obviously that it will render in the background and that no one will have to stare at the “writing video” dialogue box anymore. That really does sound great. And that it will analyse clips upon import so it will stabilise more quickly (although it already does the analysing in the background). The FCPX function of analysing clips for shot length and content (wide two shot, close single, etc) also seems great, though it would have been nice for Steinauer to mention whether this increases import time or not. And since it’s doing all this during-import work, can it also provide a transcript of some sort? That would have been truly useful because it takes a lot of work find an interview subject saying the exact right phrase, much more work than scanning through dailies for the close up series.

Another thing that I would have loved Steinauer to discuss is whether or not an editor can customise how clips are analyzed upon import and how find bin will work now. Specifically, where you will get thrown when try to find a clip in the browser. Do you get thrown to the folder with other wide shots, with other two shots, with other sunset shots or do you get to the original master clip housed somewhere else? These are the questions that need to be answered, the ones that professionals are asking. Because these are the features that change individual workflow and force editors to alter the habits that they’ve developed over time.

(The audio also gets analysed during import, to remove hum and balance levels. Do these adjustments hold when you export an OMF and do they carry over to ProTools? Who knows, Steinauer didn’t mention anything about the way FCPX talks to other applications.)

If this is the future of Final Cut Pro, and indeed non-linear editing, then that’s fine and I can’t change it. Just don’t tell me that it’s for pros, but you have to change the way you’ve been thinking about everything. And don’t make me change for the wrong reasons, for reasons applied because the improvements speak most to people who aren’t professionals. I love that editing is something that a lot of people can do now, that there’s a greater level of understanding about what it really takes to make a compellingpiece out of a collection of images and sounds and your imagination. Editing, for me, is still where the magic is. It’s one thing to make changes for the sake of the people you claim are your clients and quite another to make changes for the sake of people who aren’t. That’s what these changes are, they are changes for the sake of making editing more accessible, not more functional.

FCPX shouldn’t be about helping people who don’t know what they’re doing, it should be about helping people who do know what they’re doing work better and faster and, most often, that means giving them the flexibility to work however they please, using the techniques they’ve developed over years of working in tough conditions. Because when you don’t have a Senior Creative Director sitting behind you, you don’t really have to worry about finding clips fast enough or making precise edits immediately. But when you are in that situation, you won’t have time re-think the thing you’ve been doing for years and years.

When FCPX is released in June, the countdown will be on for FCP7. Whether it takes a year or possibly less, support will dry up and eventually it won’t be a viable editing platform anymore. I’m not gonna wait that long. Instead, I’ll reacquaint myself with my old friend Avid, catch up on what I’ve missed and fall back into the warm embrace of my fully customised appearance and keyboard settings. It’ll take a minute to get completely familiar with it, to remember everything, and even to be reminded of all the things that drove me crazy. But at least I’ll still have a source monitor.

Discuss

(66 Comments)
Go to : 1 2
  • [–]

    Jesi

    Tuesday, April 19, 2011 at 9:55 AM

    Adobe Premiere Pro CS5 already does all the things they added to Final Cut X, plus it has dynamic link with Photoshop and After Effects, AND it’s on both PC and Mac platforms. Why would anybody buy Final Cut now?

    • [–]

      bill

      Tuesday, April 19, 2011 at 11:31 AM

      Because it’s a killer app that’s only $300

  • [–]

    robs

    Tuesday, April 19, 2011 at 10:00 AM

    Fantastic article Matt, I am with you on every point 100%. I think it is now Apple who have forgotten about the real end user. TBH, Avid’s interface is logical and respectful to our great profession.

    • [–]

      David

      Friday, May 13, 2011 at 5:38 AM

      … and a lot more expensive than FCP. I got sick of Avid’s excessive prices a long time ago.
      That being said, the points in this article are quite valid. It goes back to the old “right tool for the right job” idea. FCP is right for the right jobs. Same with Avid.

  • [–]

    Christian

    Tuesday, April 19, 2011 at 10:09 AM

    This would be a valid argument if it was not based on a preview of beta software. It was a sneak peak, of course Apple aren’t going to go into everything.

    I’m not saying that the argument is void, I’m saying that no one can make such a judgement quite yet.

  • [–]

    Peter S.

    Tuesday, April 19, 2011 at 10:44 AM

    I create video biographies. I am a “talking-head” interview editor. That, and a graphics compositor. Half of me is amazed about the promise of FCPX, and the other half is annoyed. I agree it looks like a “revved-up” version of iMovie, but even I can spot significant potential oversights in the workflow department. I was thinking this same thing to myself when watching the presentation:

    “And since it’s doing all this during-import work, can it also provide a transcript of some sort? That would have been truly useful because it takes a lot of work find an interview subject saying the exact right phrase, much more work than scanning through dailies for the close up series.”

    A transcription option would make me cry in joy. Not knowing how Motion will be addressed has me quivering, because, you’re right – FCP7 is in it’s death throes!

  • [–]

    Thomas Weston

    Tuesday, April 19, 2011 at 12:20 PM

    You probably missed seeing me on the sidelines wearing a Singular Software shirt, but I was on the verge of screaming just that “WHERE IS MY SOURCE MONITOR!” and then “WHY DID YOU SCREW WITH MY TIMELINE. IT WASN’T BROKEN”.

    I dropped by the Avid booth on a break from my booth the next day. Once I said I was thinking of switching, you’d think I was on a Porche lot where the dealer discovers the kid in jeans and a t-shirt is actually a millionaire.

    I’m stealing that last comment from my own blog post on the same topic.

    Thanks for making me feel less along on this topic.

  • [–]

    Lady S

    Tuesday, April 19, 2011 at 1:58 PM

    Great article. I couldn’t agree more. It’s a terrific prosumer tool, but it is iMoviePro, not FCP anymore. How do you mix? How do you handle multicam footage (and every show is multicam these days). How do you organize dailies or multiple sequences in an “Event.”? Maybe Apple will add the pro features in a future rev: FCPY or FCPZ.

  • [–]

    Roger Daltrey

    Tuesday, April 19, 2011 at 2:04 PM

    the fact that you are making a decision before even trying this software pretty much robs you of all credibility. you also do not hav an understanding of the future of postproduction. enjoy the avid!

    • [–]

      DW

      Friday, April 22, 2011 at 9:34 AM

      The future of Post production is not about generating free content for YouTube release on a Macbook Pro.

      Professionals need and use professional tools, ie. professional computer setups with professional software.

      The reason people are concerned (and rightly so) is that many Professionals have invested tens, if not hundreds of thousands of dollars building businesses that use FCP as a primary editing tool because they believed it could and always would be able to compete with AVID.

      Apple gambling on changes to the way editors work and the basic functionality of the program (such as replacing a source monitor with an iMovie browser, and having a timeline that has no logical or structural layered layout of content) puts the competitiveness and viability of those businesses at risk.

      We turn over millions of dollars of production each year in drama, TVC, Music Videos and corporates, and we employ around 40 people.

      FCS is the fundamental tool on which we edit/compress/deliver the majority of content.

      We are the people that supported Apple and FCP through its infancy, we trust Apple computers and software to run and businesses and have every right to express concern when Apple starts experimenting and trying to reinvent the wheel.

      We are not just consumers. People’s livelihoods and their ability to feed their families depend on these tools. If the tools are no longer sufficient, then Avid and Premiere suddenly become attractive options.

  • [–]

    Eric Morales

    Tuesday, April 19, 2011 at 2:08 PM

    Well, you may indeed be a professional editor, but clearly you’re not to be taken seriously in your opinions. A serious and thoughtful person would never make big decisions without having ALL of the information needed to make that decision. And no serious persons that I’ve read about or spoken with have made a final decision with regard to FCP X yet. I also see in your article that you’ve made some sweeping generalizations about what editor’s find to be the most difficult problems with FCP now, how megalomaniacal of you. And why would any of us care what tool you use for your work, which is editing? I don’t, ’nuff said.

    • [–]

      Travis Wine

      Tuesday, April 19, 2011 at 7:07 PM

      WELL SAID!

    • [–]

      Nicholas Granger

      Tuesday, April 19, 2011 at 11:05 PM

      “And why would any of us care what tool you use for your work, which is editing? I don’t, ’nuff said.”

      So why did you read the article?

      • [–]

        Travis

        Wednesday, April 20, 2011 at 8:15 AM

        The same reason why I read the article.
        With a headline like that, you automatically think he actually used FCP X since Apple did allow a few to take a test drive on the new platform. But after reading his article you only see speculation from another who never used it.

  • [–]

    Mike

    Tuesday, April 19, 2011 at 3:04 PM

    I agree with a lot of what you said, There are still so many unanswered questions and i also fear this was made for the prosumer and not the professional.

    Though while FCP 7 still exists you should know that if you readjust your keyboard settings to overwrite and insert sequence content then you can easily cut from select sequences just like in Avid. I have know idea why this is not the default but it is a simple adjustment to your keyboard settings and is a staple in my day to day editing.

  • [–]

    Fish

    Tuesday, April 19, 2011 at 4:00 PM

    I have mixed feelings as well. I can’t make judgement until I drive it and put it through the test. I agree with the other professionals here, what about Multicam, where do you view all 4 or 9 cams? For example, most professionals keep all graphics on the same layer and same with fonts so it’s all organized. Seems with this approach your clips will be all over the place just like an amateurs timeline. Once again, at this time we really don’t know. maybe they will have an option to edit with layers. Maybe all graphics and fonts will be nested together so they will be quicker to access. Organized=Speed. Hopefully the editors that contributed to this new idea of editing took this all into consideration. As a freelance editor, the post houses will have to make the decision on will it increase productivity. Time = Money

    At the end of the day, if FCP-X is faster, more efficient, and organized then it will be the platform of choice. If not, then we’ll be receiving calls asking for Avid editors.

  • [–]

    Mark

    Tuesday, April 19, 2011 at 4:22 PM

    1.) As others have said, you haven’t even tried the new program, you’re simply going off of a fairly vague demonstration of FCPX at the meet.

    2.) If you use FCP 7 now… and you don’t use avid because you like FCP 7 better, then why would you switch to Avid just cause you don’t like FCPX? You don’t HAVE to use every new update and if FCP 7 works better for you than Avid right now, why would you switch back? Out of some odd spite? Seems petty.

  • [–]

    Spock

    Tuesday, April 19, 2011 at 5:07 PM

    Looks like the Final Cut that I have on my computer is the last one I’ll ever be getting. What a horrible, horrible way for Final Cut to devolve.

  • [–]

    Will

    Tuesday, April 19, 2011 at 8:12 PM

    I was a Final Cut Editor 3 years ago using v6 but have gradually made the switch to Avid because it does EDITING very well. For all the basic stuff, Avid kicks butt.

    Most people who are applauding FCPX have never used an Avid. I hated it when I started because it was seemingly unintuitive but now am a convert.

  • [–]

    Ali Noori

    Tuesday, April 19, 2011 at 8:53 PM

    Quite interesting and entertaining article.
    Many comments due reading time I had, to the end, I had to merge every thing to just couple conclusions.

    - Traditions and habits are (exist) to be broken “It’s a Swedish speech”.

    - When AVID will move on, they are a bit late as always.

    FCP X will for sure have it’s current interface fitting every professional editor, use and habits, just with deferent colour. No body requests the use the new provided features. They are made for those who want them and in need to use of these tools.

    - Nobody stops me of using source monitor, as I understood, it’s just an option I can relay on when I don’t have a monitor.
    All these, pro editors habits can be kept, it’s a choice. BUT, I WANT TO MOVE ON. I want a better reliable built in monitor, I wanna relay on right gamma, internal colour management and YES, I’m a welcomer to FCP X innovation to break my old habits. It is a tool for created for the next generation editors and they have other habits. They have colour correction as standard part among their habits. They might never been in touch with an AVID, it use to be to expensive tool they heard about, apparently that’s why AVID went pro. (So… IF I use imovie as a professional editor is the result crap?).. hmmmmm……

    - Back to the new generation of (semi)pro editors. They’ve learned not to save export settings, but share the project direct via ichat or right click and share it to any desired format straight from the bin (it’s the alternative export method where the editor can save time today by keep editing while the export goes in the background, and YES you can save your settings over there)
    - I’m not interested of any solution in FCP X to easy up cinema tools handle, but I’ll demand a big request of good handle of metadata and Apple will have no excuse with 64bit. I get to handle 4K picture. I have already the option to edit with the source material, not to use any proxy, but it exists as an option for professional with habits.
    -”You pay $200 for a TB RAID”.

    - I will be able to use all 12 cores in my mac pro which is 2 times as powerful as symphony. I have an internal RAID, it gives me the ability to play out to HDCAM SR in one machine. I have the brain to have all knowledge to use in combination with my creativity. As liner editor I had to know where the cables were patched. Today I have to know the deference between Mbit and MB.

    AVID is great tool and it’s already on the start line to break it’s own tradition and move on, following it’s competitors. In fact -REDUCING PRICE TO it’s HALF for ALL FCP users explains it self.

    For us, editors who wants to edit creatively, even imovie will do ;-) just don’t tell any one, haha…

    - I welcome every innovation providing me to be more creative and productive. UI, no problem just to get familiar with it.

  • [–]

    Marcus Hardy

    Tuesday, April 19, 2011 at 9:50 PM

    I feel it’s important to go and actually look at the UI, people have been claiming lots of harsh statements on no evidence really.

    First off, the ‘iMovie’ look may work against them, we’ll see. But you all forget they had to rewrite the entire program which was locked in carbon API’s, making it a very messy convert over to cocoa. So if you are going through a major rewrite, why not build upon a UI already in cocoa?

    That’s what I figured they did.

    Also, for all the people who claim that this has been ‘dumbed down’ I beg you all to grab some screenshots of the UI, and actually look at it! So much of what people on these types of forums complain about are missing aren’t!

    Just from my brief overview, I see a: filters, photos/graphics, music/soundfx, transitions, titles, possibly countdown?, title transitions, a interesting camera button which I can only assume is a logging feature, insert, overwrite, superimpose, crop, fullscreen, tilt, time remapping,and the most important I’m my opinion, the gear icon, aka: PREFERENCES, its all there, its all visible!

    As for the rest, that they didn’t mention in the “sneak peak”, cause thats what it was, its all there, just integrated into the ‘layered’ UI feature they developed.

    So I beg everyone, cause I”m tired of hearing the same unwarranted fears, to calm down and wait until they actually launch it, or at least reveal the engine in this nicely shaped beast.

  • [–]

    final cut guy

    Tuesday, April 19, 2011 at 11:53 PM

    …apple will rule…they ain’t stupid…they looked at all the competition out there……THIS WAS A SNEAK PREVIEW…..get over it…..the real release will be AWSOME…and professial so chill..

  • [–]

    Tom Wolsky

    Wednesday, April 20, 2011 at 12:26 AM

    “One of the hardest adjustments an Avid editor had to make when switching to Final Cut Pro was no longer being able to load a sequence into the source monitor and cut it into the sequence while maintaining master clip information; FCP turned it into a new clip, which really was just a work around for not being able to generate video mixdowns. This meant that you couldn’t build a select string and then edit from it while still being able to match to your master clip”

    This is just wrong. FCP has been able to do this for some time, since FCP6 was introduced. You Cmd-edit from the viewer to get direct edit of the media from the sequence in the viewer.

  • [–]

    Neil Samuels

    Wednesday, April 20, 2011 at 1:07 AM

    Although it would seem to me that there are a great many questions yet unanswered, there is nothing to indicate that many of the issues have not been addressed. Is this an entirely new way? certainly! is it better? that remains to be seen! The truth is that at the turn of any departure from the norm there are hundreds of “chicken little’s” proclaiming the sky is falling. Flatbed and moviola editors said this was a disaster of monumental proportions. That AVID was very clearly a folly that NLE’s would never work. When FCP was introduced in “99″ those same naysayers insisted it was junk to never be taken seriously. That only Avid was capable of building NLE’s. Again, they were WRONG! They were all WRONG! Everything must and always will change, evolve and new and courageous folks will embrace the new technology and those who are so rigid as to not seek a better way or even entertain the possibility of something better will perish at their own hands. I have a friend who still believes that nothing will ever be as good as tape…He’s about to lose everything because he can’t change. In my career I done everything from commercials, to feature films. This year I turn 60. I’m still changing and evolving. If this new twist on NLE’s is as substantial as Apple feels it is, we may see the demise of other systems that refuse to make the shift. If they’re wrong then they may lose the clear advantage they have enjoyed. The belief that something is or is not . Does or does not, simply because in a “Sneak peek” it wasn’t clearly stated that some particular item or items are now fixed or changed is very foolish. Take the time to evaluate what is in fact true or not true and see if the new way is better or not before jumping to conclusions. Otherwise we’d all still be editing linear tape or perhaps editing with stone knives and bear claws.

  • [–]

    Jacob Lewis

    Wednesday, April 20, 2011 at 1:49 AM

    You’re like the lady who doesn’t know how to watch a rough cut: http://www.youtube.com/watch?v=4MNg3sSZ9F8

    Don’t you think it’s a bit early to jump to any conclusions? It’s not even up on apple.com yet; all you have is a 1-hour beta demo and a few screenshots that you’re basing this decision on?

    Yes, there are some major red flags… but sheesh, let’s wait until June to see what actually comes of Final Cut Pro.

  • [–]

    final cut guy

    Wednesday, April 20, 2011 at 2:49 AM

    hay! if apple says it’s going to be professial it will be….they know what there doing…..

    • [–]

      Lady S

      Wednesday, April 20, 2011 at 2:59 PM

      Actually, no. You’re wrong. This version, at least, is unusable for pros. No multicam, no mixing. DOA. Maybe two generations from now. Maybe. Apple wants the prosumers this time around. Way bigger audience, 10x the sales. They have to keep the pros intrigued with promises, but this version is not meant for you. Next one, maybe.

      • [–]

        Colin

        Thursday, April 21, 2011 at 6:11 AM

        Could you tell me at what point during the video they specifically said no multicam?

        Exactly. Maybe you should wait till it’s actually out and can read a pdf of the manuel before you make such snap judgments.

        • [–]

          Ali Noori

          Saturday, April 30, 2011 at 9:00 PM

          Multicam is a standard program string implementation, it doesn’t require more then just a couple strings. It’s a system engine, not FCP it self. It’s like you run 4 or 8 QT movies in one go by enter+play. Prosumers has already multicam funktion implemented, they will not use it, no prosumer implement this idea in to their work, thay usually have one camera :-) – I guess that’s why it’s not of importans to mention. As well the Source monitor settings, which are a configuration in the GUI. Shortcuts will keep their place.
          As an editor, I get more options, use or leave, no body is pushing me to it.

          One advantage avid has, which Apple not thinking to create (for now) is that it’s win/mac platform based. FCP is mac plattform based only.

      • [–]

        G-Man

        Friday, April 22, 2011 at 7:45 PM

        At what point did they so no multi-cam or audio editing? You are just guessing and I’m guessing you’re wrong.

  • [–]

    Ted B.

    Wednesday, April 20, 2011 at 5:44 AM

    I am kind of surprised to hear that you’re so down on Final Cut X. As an editor who doesn’t finish but spends time assembling, I figured you would be ecstatic about the magnetic timeline. I spend most of my time moving audio tracks around and dealing with clip collision. This improvement alone makes the program worth looking into for me.

    As far as throwing sequences into your cut, FCP already had that with nesting, however this compound clip seems to be an improvement on that.

    As far as your complaints about the title tool, its looks like the addressed that as well by adding an HUD view. You won’t have to click back and forth between tabs, you can pull up the HUD and do your title typing.

    I am an editor who works start to finish, and the only thing I am worried about is missing out on coffee breaks because I cant’ throw my machine into renders anymore. That is BS apple, total BS.

  • [–]

    Ray in Connecticut

    Wednesday, April 20, 2011 at 6:57 AM

    If there is no source monitor, then I am annoyed as well, but to call FCPX only for non-pros is a little excessive. I am an award winning editor and have worked on projects for broadcast and Fortune 500 companies alike and as great as it would be, most of my budgets these days don’t always allow for “sweetening” the audio in Pro-Tools, and color grading in a Da-Vinci, and onlining on a Flame. If the author of this goes through that process with all your work, god bless you, you have a very easy edit gig congrats, but there are a large group of us out there who get handed footage and are told we have a budget of $5000 and it needs to be great … being able to do a lot of this stuff right in FCP (and with the help of SB or COLOR or others in the suite) is not only helpful, its essential! Perhaps like AVID does, FCP should have levels of its software and not try to be all things to all people (of course AVID recently abandoned all their long time AVID Xpress users so who knows). All in all I am going to reserve judgement until I can play with it. I will however give Adobe Premiere another look as it has been 64-bit capable for awhile and does work very well with all those Adobe products we all know and love!

    • [–]

      Dave

      Wednesday, June 1, 2011 at 3:00 AM

      Amen!

    • [–]

      Ilya

      Thursday, June 23, 2011 at 11:05 PM

      As far as I understand, the problem with Premiere is that you can’t export a project using the original codec the footage was shot in. I shoot in DVCPRO HD and export a master QT movie using the same codec. Then I drag the file into Compressor and export to H.264. I couldn’t figure out how to do this in either Premiere or Sony Vegas. The option didn’t seem to be there.
      As far as a bold new way of doing things, I’m not afraid of that anymore. I’m in my early 50s and I remembered his much I hated the first touch-screens I had to use as a broadcast mixer in a radio studio. But now I live controlling software synths using the iPad screen – I have modified the way I work. And although the software synths cost about $10, they are more than just consumer apps – they do more than some of my old hardware synths were offering. Let’s wait and see, huh?

  • [–]

    howie

    Wednesday, April 20, 2011 at 7:02 AM

    Perhaps they’ll eventually bury FCPX next to Shake. RIP Shake. RIP

  • [–]

    Alan

    Wednesday, April 20, 2011 at 8:04 AM

    I have read the comments and then decided to have a closer look at the screenshots on another forum:

    Have a read of this very clever thread that explains a lot and may allay any fears or misunderstandings about the interface. Once i looked closer at each snapshot I am pleasantly optimistic now. After reading this thread beforehand I cam away gloomy and despondent.

    Here is the forum thread and the post to look out for:

    http://www.larryjordan.biz/app_bin/wordpress/archives/1452

    Jason Apr 18, 2011 01:06
    So many people are worried about what seems like a missing viewer, but if the interface pics and demo video are studied closely, then it becomes more apparent that all the functions of the old viewer and timeline view are integrated together contextually! I……………………………….

    Hope it puts a smile on some faces – at the end of the day we have only had a “peek” so don’t jump ship till you see the lot.

    • [–]

      DW

      Thursday, April 21, 2011 at 8:16 PM

      Combining these two things to save screen space is not necessary for Professional editors who have a professional set up.

      Editing is about Juxtaposition and continuity. Not being able to see clips and the timeline side by side make it difficult to assess whether a clip is suitable for an edit. Particularly when cutting drama, not just corporate montage like in Apple’s Demo.

      Having to drop every clip into the timeline to “see” if they work treats editors like idiots and will likely add more steps to each edit which costs time. Time = Money. Hopefully The viewer window is still there as an option, Apple are just choosing not to show it in the Demo.

      But beware, “Intuitive” and “contextually” are buzz words for dumbing down. I am reminded of the Onion’s Mac Book Wheel video.

      http://www.youtube.com/watch?v=9BnLbv6QYcA

      “Everything is just a few hundred clicks away.”

  • [–]

    RelayTV

    Wednesday, April 20, 2011 at 8:11 AM

    I started reading your post with interest, hoping that I would finally be presented with an intelligent argument against the professional adoption of FCP X.

    You did not provide that.

    You did, however, show that someone CAN get paid to use a program (FCP 7) that they really don’t know very well.

    Nearly everything you say can’t be done in FCP 7, can be done, actually.

    And perhaps you haven’t heard of Xsan and FCP server.

    Look, we get it: It’s really different, and it frightens you.

    Please go back to AVID, don’t wait, go NOW. Leave this scary new technology to the rest of us.

    Trying to please closeted AVID editors like you has prevented FCP from taking this quantum leap years ago.

    • [–]

      Muddygun

      Thursday, April 21, 2011 at 5:09 PM

      I use to work for apple Retail and I learned something about the company that I think is important for this article. Apple always has a plan. and usually the plan makes sense….usually.

      1. Expect to see a lot of ipad accessibility to the new FCPX, which is exciting if you ask me.

      2. Now that laptops are getting more in demand on set and by individuals, it probably makes a lot of sense to go with one screen, instead of two. (hell, there could be an ipad app for the other screen quite possibly.)

      3. Think of imovie as a test subject rather then a consumer application. although, it is a consumer app, it is also fair to say that maybe someone wanted to build FCP from the ground up, but apple wanted to test the ideas out before just throwing it in there. because don’t forget, imovie made a big change in 08′. thats probably when they said, “lets test it”

      These are the things apple thinks about. Do they listen to our complaints and suggestions. Yes…but they also want to build a program that interacts with different technologies and gives versatility to the program.

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