Rumour: Apple’s Cloud Is Live, Will Rain More Than Just Music

Last year, we lamented Apple’s anaemic internet game – Ping sucks, iTunes is outdated, and Game Center is left hanging in the background. Rumours indicate iCloud could change all that – an online Apple world, cohesively streaming all your favourite personal junk.

Apple Insider, citing “people familiar with the matter,” says Apple is already using the iCloud label on internal projects, spanning services way beyond Spotify-style music streaming. The “digital locker” concept looks like it could be the real thing – supplanting MobileMe as Apple’s core online presence. It’d be (potentially) comprehensive – storing all of your media to be accessed from any Apple device. Further reports that the revitalised MobileMe sequel would be free are a big bundle of cherries on top.

If true, this does nothing to resolve Apple’s social schizoid status, (really, Ping either needs to be better or die), but it’s an exciting potential step towards a tidy cloud package with all our beloved things inside. [AppleInsider]