Nokia’s Iconic Phone Typeface Sent To The Grave

There’s a good chance you owned a Nokia phone at some point in your past – but even if not, the Nokia Sans typeface has become synonymous with the ubiquitous brand. Not anymore.

Hoping to distance itself from itself, Nokia’s got a brand new bag – Nokia Pure, which looks sort of like the old Sans injected with Helvetica hormones. It’s geared for easier small-screen readability and generally prettiness – sorely needed, as Nokia Sans was starting to look pretty fugly on smartphone displays. Will this be enough to turn Nokia’s trajectory away from a black hole of design? On its own, no. But it’s an OK start, if not one that makes us a briefly nostalgic for the phones we got our feet wet with. [Nokia via SlashGear]