New SIM Card Makes Global Roaming Affordable In The UK And US

Gizmodo AU

Making phone calls and browsing the web on your mobile while overseas is like bending over and letting mobile carriers rape you through your wallet. But if you’re travelling to the US or the UK, there’s now a company that allows you to avoid the inevitable lubing up of your credit card before you travel.

Called Tru, the company offers local pricing for calls, texts and data when travelling to either the UK or the US, all on a single SIM card. It can do this thanks to the SIM itself, which can be assigned with a local number in each country that Tru operates. That means that no matter which Tru supported country you’re in, contacts from other Tru supported countries can call you for the cost of a local call, and you can receive the call without having to pay international roaming fees.

What’s better is that it translates over to data as well. In the UK, you pay 15c per MB, while in the US the rate is 35c per MB. Compared to the going rate of $15 per MB, that’s an entirely affordable – although not quite brilliant – price.

The whole thing is a prepaid solution locally using the Optus network, although there are postpaid business plans available too. At the moment, it’s only Australia, the UK and US that are available, but the company has plans to roll out to over 20 countries by the end of the year, with Spain, the Netherlands and Hong Kong next up and France Italy and Germany to follow after that.

The SIM costs $30 up front, which includes the SIM and $15 worth of credit. You’ll need to pony up an extra $8 a month to get a local number for each Tru supported country as well, and at the moment you can only port your US or UK number to the SIM, although it’s surely only a matter of time before you can port an AU number as well.

Without a doubt, this is the best global roaming solution on offer. If only it was available before CES…

[Tru]

Discuss

(4 Comments)
  • [–]

    Steve

    Wednesday, February 16, 2011 at 10:48 AM

    Looks fantastic, finally an option with somewhat reasonably priced data. Have been using Gosim when travelling and it is great for saving money on call and sms, but is no good for data and making calls from the iphone is fairly cumbersome.

  • [–]

    PrepaidPlans

    Wednesday, February 16, 2011 at 10:10 PM

    Data has been the real killer and with smart phones and apps that work all of the time you are going to get much more than bill shock when you come home from o/seas. Paying local rates is great and the way it should be. Alternative is to buy a local sim and tell your friends the number. There is also travelsim and backchat for cheap calls.

  • [–]

    James B

    Friday, February 18, 2011 at 6:27 PM

    Looks like the tru website is down…

  • [–]

    Simon Holt

    Monday, November 28, 2011 at 9:35 AM

    Another option is to just get a local SIM card. The local providers genrally have the best data plans. Check out Mobi Passport if you want one before you depart. They currently have UK, USA, France and Spain local SIMs.

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