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Fujifilm’s X100 Camera Is All Leica-y, In Both Looks And Price

Fujifilm is cashing in on the retro camera/photgraphy craze that’s overtaken cameraphones and Facebook over the last year, and it’s manifested itself in the form of the X100. The 12.3MP camera takes most of its styling cues from the Leica line of shooters, right down to the switch on the front.

CrunchGear says the X100 has a DSLR-grade sensor, a 35mm equivalent F/2 prime lens, 720p video capability and has a “hybrid viewfinder” which lets you use the eyepiece as a traditional viewfinder, or activate an 800×600 electronic one. And apparently Leica inspiration comes at a Leica price, beecause the X100 will cost $US1200 when it comes out in March. [CrunchGear]

Discuss

(6 Comments)
  • [–]

    Steve

    Wednesday, February 9, 2011 at 9:11 AM

    Looks nice, but damn $1200 US gets you a lot of SLR these days… The hipsters will probably fall over themselves for it though.

  • [–]

    Tahn

    Wednesday, February 9, 2011 at 10:15 AM

    Not even a hipster would wear that pricetag. Oh wait..

  • [–]

    david

    Wednesday, February 9, 2011 at 3:25 PM

    It will sell out very quickly http://ow.ly/3SHU4

  • [–]

    Peter

    Sunday, February 13, 2011 at 1:59 AM

    If it takes photo’s as sexy as itself then count me in.

    400 Grams and constant portability is whats winning me over here..

  • [–]

    odderf

    Sunday, February 20, 2011 at 1:07 PM

    This camera takes me back to what I think of as the good old days when one could set the camera up for a shoot without even switching it on via the dials controlling shutter speed etc.

  • [–]

    Wilson Wong

    Wednesday, February 23, 2011 at 4:34 AM

    Hi, the x100 has retro looks and that is definitely a selling point. But what a lot of people, especially younger writers who do not have experience with the old cameras is that being ‘retro’ has its reasons.

    The very simple fact that the dials on top and on the lens , that gives the retro look, replicates what is truly important to a successful and useful camera: the quick change of settings (without switching on the camera) and its applicable is very practical for serious photographers.

    Having the retro look is the result of the adoption of the old system but is a good bonus nevertheless.

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