Watch This iPad Get A Giant Hole Punched In Its Face By An Industrial Drill

What is it about witnessing expensive electronics be destroyed that’s so inherently fascinating? We may never know! What we do know, is that this iPad destruction video is a bit more elegant than the rest—though no less fun.

The hole-punching you witness here is a promotion for Say Hi To Space—a mysterious website that’s only a cosmic countdown timer at the moment. But the site’s equally mysterious spokesman seems only goes through with the iPad mutilation (pretty as it might be!) to protest the lack of a camera. Which he wants to use to say hi to space? Really, the backstory here probably matters little—just enjoy the union of powerful tools and a delicate device. [GigaOm]