Stop whatever you’re doing right now, watch this video and send it to your friends. Actually, you don’t even have to watch the video – though it’s amazing – you just need to pass it on. Here’s why.
The video was put together by a guy named Walter C. May and his roommates – who happen to be in a band called The Daylights. It was posted on YouTube yesterday and has since then been tweeted about by May’s friends, random strangers, and even Katy Perry.
But May’s girlfriend, for whom the video was made, hasn’t seen it yet.
That’s because May wanted the video to reach her organically – through tweets, links passed between friends and blog posts. He wanted to show his girl that they “can feel close without having to be close every day” and that their relationship can remain strong even though they’ll be thousands of miles apart over the next two years.
I saw the video after spotting a tweet by The Village Voice, you saw it here. How will May’s girlfriend see it? [Village Voice]
Temba Jaarsveld
Wednesday, December 1, 2010 at 12:44 PMAwh…
Gino Rodrigo
Wednesday, December 1, 2010 at 1:04 PMI’m a big fan of the Daylights, so seeing them do this is awesome.
I honestly hope this finds her well.
Harvz
Wednesday, December 1, 2010 at 1:25 PMthis is by far one of the best marketing stunts ever. catchy song and good story
Theo Batchelor
Wednesday, December 1, 2010 at 2:02 PMReally clever promotional idea.
Tim
Wednesday, December 1, 2010 at 2:18 PMI can’t get over one of those hand configurations which, despite being meant to look like a face, looks more to me like a chicken trying to give birth on its back.
Danny
Wednesday, December 1, 2010 at 5:18 PMGreat looking video, was done a few years ago too by a band called the Softlightes – http://www.youtube.com/watch?v=WPNZkAgc2mQ
Theirs is a bit more sparkly though!