10% Of Your Twitter, Facebook Friends In 5 Years Won’t Be Human

How many of your “friends” on Facebook and Twitter are real? According to a new report by research firm Gartner, one in every 10 of your online friends will be nonhuman by 2015.

That’s not to say we’ll be tweeting with zombies or playing FarmVille with ET. Gartner predicts the coming of “social bots” – automated tools used by brands and organisations to engage consumers.

“Efforts to systematise and automate social engagement will result in the rise of social bots – automated software agents that can handle, to varying degrees, interaction with communities of users in a manner personalised to each individual,” the report reads.

Gartner says that bots will become so common that an estimated 10 per cent of our friends may be nonhuman. According to AllFacebook, the average user could soon have as many as 500 friends online – which means around 50 of them will not actually exist if Gartner’s estimate is correct.

Just remember to resist pokes from HAL 9000.

Fast Company empowers innovators to challenge convention and create the future of business.

Discuss

(2 Comments)
  • [–]

    Brandon

    Thursday, December 2, 2010 at 7:21 PM

    Hey guys, I dunno if it’s just me but viewing this website on my iPhone is fine until I try to select more stories, the feature just doesn’t load. Also, when I open a page linked from the mobile site it displays the article on the regular website, which is kinda annoying when viewed on the iPhone. Not exactly complaining, I enjoy the website, and this is perhaps not the best place to mention it but I thought I’d put it out there, thanks.

  • [–]

    Mark Hopson

    Thursday, December 2, 2010 at 8:33 PM

    This is how the matrix started

Join The Discussion