The problem with most Blu-ray discs is that it can be a pain in the backside to rip them and convert them to a file size you can watch on your phone. Some studios address this by sticking a digital copy in the box. Others bundle a DVD copy in there as well. If you like musicals, 20th Century Fox is now offering the trifecta – Blu-ray, DVD and digital copy all for $30 in their “Musicals that play anywhere” collection.
Initially including Romeo and juliet, Moulin Rouge and The Rocky Horror Picture Show, Fox have promised that the three-disc option will roll out to “future Blu-ray campaigns” next year.
If the studios are serious about reducing piracy, then initiatives like this definitely need to be more commonplace. Still, it’s a good step forward…
Normandy
Monday, November 8, 2010 at 11:22 AMgood step in the right direction, more of it
Steve
Monday, November 8, 2010 at 1:21 PMI’ve tried these things, you only get a single code. I buy Blu-Ray/DVD combo packs but still torrent for digital files. Just much less of a headache. Now if only Apple dropped their ridiculous MP4 love…
David
Monday, November 8, 2010 at 1:52 PMIts nice in principle, but using codes that mean they only play on a single machine means its worthless.
I just received Ironman 2 as a triple pack, blu-ray is fine, but the digital copy wont play on my media player. A downloaded blu-ray rip on the other hand works just fine.
Companies need to stop putting limits how their paying customers play movies and stop forcing them to pirate them.