The Reports Of App-Free iPads Have Been Greatly Exaggerated

Recently we were rather sceptical about a report claiming that a third of iPad users have never downloaded an app. Now there’s confirmation that we weren’t just paranoid: Nielsen, the media-survey firm behind the numbers, has posted a major correction.

It turns out that it’s only 9 per cent of iPad users who haven’t downloaded an app, as you can see by the chart above. That’s quite a bit different than what we heard originally:

So far Nielsen hasn’t made any remarks about the mysteriously updated graph or explained how the initial error occurred. [The Register]