
“As soon as we announced we bought Bungie, Steve Jobs called,” former Microsoft vice president of game publishing Ed Fries tells Develop.
“He was mad at [Microsoft CEO Steve]Ballmer and phoned him up and was angry because we’d just bought the premier Mac game developer and made them an Xbox developer.”
He was so mad, in fact, that he needed to be called and talked back from the outskirts of cranky town.
“…I got an email from Steve Ballmer asking me to phone Steve Jobs and calm him down about the whole thing,” Fries continues.
“Anyway, we did this deal with Apple where we’d port some PC games to the Macintosh and help Peter Tamte create this company to do it, and I had to go to a Mac developer conference and get on stage and talk about this whole new partnership. It was a pretty strange time.”
Strange and great. Jobs has always been known for his ability to back a winning product, but this shows he also knows a good game developer when he sees one. Then again, it also shows how Apple doesn’t care that much about gaming, or it would have bought Bungie itself.
Bungie of course has not only moved on from Apple, but from Microsoft too, signing a deal earlier this year with publisher Activision.
Steve Jobs ‘raged at Microsoft’ over game studio sale [Develop]
Republished from Kotaku




















Shane
Wednesday, October 27, 2010 at 8:58 AMYup, shoulda, coulda, didn’t. Suck it up princess
Ward Paterson
Wednesday, October 27, 2010 at 12:50 PMJust makes Jobs look like a spoilt brat… and theres still no real decent games on the MAC.. So WTF??
Suck it up Jobs, you cup cake!
Travis New
Wednesday, October 27, 2010 at 1:02 PMPffft so if Bungie made games for MAC they only hit the 6% or was it 4% of Mac user back(Pre-iPhone) then. Bungie would not have been a success like they are now.
If Steve J cared as you said he would’ve bought them but he didn’t. Back then he was arrogant. Now he is arrogant and has a lot of money.
Bern
Wednesday, October 27, 2010 at 4:01 PMHalo was first shown in public at a Mac conference – introduced by Steve Jobs – and attracted a *lot* of interest from the PC community, wondering if they’d ever get a port. So it’s no wonder Jobs was annoyed at MS about it. A great marketing coup by MS to buy out Bungie, though. It certainly gave the Xbox a much-needed boost.