I Want To Ride My Pantone Red 186C Bicycle, I Want To Ride My Bike

You can get everything Pantone-branded these days, so it only figures you can stick something between your legs in cherry red 186C shade. And green 672C, yellow 14-0848, and so on. That official smack of paint will cost you, though. Big time.

They’ve just arrived in the UK from Italy, landing at department store Heal’s for £790 ($1287) and are made by Abici Italia. Interestingly, this doesn’t look like the first time Pantone has collaborated with a bike manufacturer, with the Japanese brand GIC bikes also producing some brightly hued ones last year. [Heals via RetroToGo]