End Of An Era: Panasonic Kills Off Technics Turntables

If you've ever been a DJ, known a DJ or listened to a DJ, there's a good chance you're familiar with Technics. Panasonic's analogue turntables are legend among scratchers and spinners. And now they're gone.

Panny made the announcement that they'd cease Technics production because of "a decline in demand for these analogue products and also the growing difficulty of procuring key analogue components necessary to sustain production". In a word: obsolescence.

Around 3.5 million SL-1200 turntables have been sold since 1972. Countless audio mixers and stereo headphones that also bear the Technics name. But with sales of analogue decks being just 5 per cent of what they were 10 years ago, Panasonic's finally pulled the plug on a classic.

What made Technics so good? A reliable Direct Drive turning mechanism. A heavy, rock-solid 12kg base. And three decades of tradition.

It's not that Technics are the only analogue turntables in the world. It that they were the analogue turntables. And now, like any other technology that gets eclipsed, they're antiques, collectables, curios for fanatics. Lets hope anyone who's got one keeps it well preserved. [Tokyo Reporter]


Comments

    now the question is.

    is it JUST the 1200's? or all?

    might hold onto mine for a while and well them when theyre worth a bit.

      I heard a while ago that they would cease all but a standard 1200 mkII. I guess they are cutting the lot.

      Its a massive shame for those who still do some real DJing with Vinyl. Luckily I have invested in a pair of 1200's a while ago... they will last forever with good care =D

    Unless anyone can find a press release from Panasonic itself, I call this out as a rumour. This was floating around about a year ago and appears to have died down then surfaced again.

    DJs still use vinyl records (or, increasingly, timecode vinyl emulation) in huge numbers and Technic 12's remain the industry standard. There's no way they'd discontinue their entire analog turntable line.

    There are several models of 1200/1210s - mkII are the originals that have remained in production since the 1970s, but mk5s are marginal improvements over the original that were introduced much later. If anything, I'd say they're killing the mkIIs but keeping on a single later model.

      I'm with Tim, this sounds like the rumour floated earlier in the year that was then debunked by pretty-much everyone including Panasonic's audio section.

      Vinyl/emulation is still popular in clubs with the purists, turntable sales are still viable, Panasonic/Technics would be stupid to stop a popular line.

      Then again, it could be someone at Panasonic starting the rumours in an attempt to increase sales of a "soon to be discontinued line" ;)

        It was an accidental internal leak about the discontinuation of the turntables. But rest assured it was correct back then, as it is now.

    Speaking as an online purely-dj station owner (soundpond), this rumour pops up literally every year.

    It seems to have been sparked when they discontinued a "flagship" line (that essentially just had some pretty lights).

    Add to the fact they only manufacture, or only release, limited numbers once per year....every year the numbers get sparse on the ground by the end of the cycle, sparking the same old rumours.

    It's false.

    erm no turntables avilable anymore check it out
    http://panasonic.com.au/products/category.cfm?categoryID=43

    boooooooooooooooooooo :( sad day in human history

    Again, they do this nearly every year. Every year there is the same confusion.

    http://www.inthemix.com.au/news/intl/45124/Confusion_reigns_over_the_future_of_Technics

    No official announcement, someone sparked the rumour and its in panasonics interest to let it run wild for a while. It's worked every other year.

    It's false, I posted about this November last year - check it out. It's resurfaced for round two!

    http://blog.djmastercourse.com/r-i-p-technics-turntables/

    Hi,
    While I normally do not post on user sites, and have most of this info on the main KAB website.
    The only official document is the current price sheet dated 07/2010. On the sheet is a column labeled "availability" and under that column it is stated "thru 2009-2010". You can choose to interpret that any way you wish, I beleive it means any orders placed through 2010 will be honored. We have to wait for the next price sheet for more info. The ever increasing prices do relect loss of sales however, and even if the only table under $1k was the 1200, there would not be enough sales to compare to the heyday of DJing: Ca 1985 peak sales of 2K units per month worldwide. Kevin Oct 29, 2010

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