Bridge Projector Reminds Suicide Jumpers "You Are Not Alone"

Forty people jump from bridges in Belgrade, Serbia each year. Working with ad agency McCann Erickson, the Belgrade government installed a projector underneath the bridge that shines the message “You Are Not Alone”. It’s only visible from above.

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(2 Comments)
  • [–]

    Brendan

    Friday, October 1, 2010 at 8:30 PM

    Hmm, “You Are Not Alone” Could be interpreted two different ways ie: a) “You Are Not Alone”, 40 People before you have already done it, think of something more creative? or b) “You Are Not Alone”, Get help. I hope it would be the latter, although I think a help support number included in the message would of been a lot more reassuring than just those four lonely words which could be interpreted either way.

  • [–]

    steph

    Monday, October 4, 2010 at 8:00 PM

    that’s actually really thoughtful :)

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