According to Steven, while you can install apps after modifying its type, you just can’t launch them. There’s no built-in facility to do that, so someone has to do it. I bet the first ones will be the jailbreakers (hello, SNES and PlayStation 2 emulators!), but Apple will follow soon. I mean, they don’t have any other option but to put apps in this thing. If they don’t want it to follow the fate of the previous Apple TVs, anyway. [@stroughtonsmith]
Software & Design
Applications Install Just Fine On Apple TV
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The circle of life is gross. It's even grosser when you throw in a cockroach, larvae and some violently ravenous fire ants.