This is, without a doubt, the most magical thing I’ve seen the iPad do yet: a video of gorgeous, twinkling holograms, captured in stop motion as an iPad was pulled through the air. Confused? Just watch.
About this feat, they explain:
First we create software models of three-dimensional typography, objects and animations. We render cross sections of these models, like a virtual CAT scan, making a series of outlines of slices of each form. We play these back on the surface of the iPad as movies, and drag the iPad through the air to extrude shapes captured in long exposure photographs. Each 3D form is itself a single frame of a 3D animation, so each long exposure still is only a single image in a composite stop frame animation.
When the individual words are writhing across the screen there’s barely a trace of the iPad that made them. But my favourites are the final shots, where all three words appear together and you can see the ghostly forms of the people creating them. Kinda spooky, very beautiful. [BERG and Dentsu London]