Study: Interest In 3DTV Drops After Experiencing It First-Hand

The 3D revolution. Companies like Sony and pretty much every vendor who attended IFA the other day want it to happen yesterday. Consumers? Interested – just not to the point where they’re willing to put down any coin just yet.

This is according to a Nielsen and the Cable & Television Association for Marketing study that sampled the tastes of sports-loving, video game-playing, 3D-experiencing consumers.

What they said was this: Initial interest was high but dropped off with those individuals once they actually viewed something (say, a sporting event) in the much ballyhooed 3D realm. Limited content and those glasses were also high on the list of deterrents, with an unhealthy 57 per cent saying they hated the bulky, expensive eyewear.

The graph above speaks for itself, as you can see in most cases interest falls off once the person dons the glasses and immerses themselves in 3D. One notable exception is the video game crowd – fully 71 per cent of so-called “hardcore” gamers were interested in 3D technology. If only the Killzone franchise were more mainstream! Oh, the TVs they could sell. [Nielsen via USA Today via Engadget]


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