Carlton Draught are currently building a 10 storey skill tester next to the MCG in Melbourne to coincide with the AFL Grand Final. With a 30 metre crane, an 18 metre enclosure and over $100,000 in prizes inside, it could make AFL fun. Unless the crane decides to drop your prize at the last minute like every skill tester I’ve ever played…
Imagine it – you manage to hook the grand prize of a Toyota Hilux, and just as you’re about to drop it down into the victory chute (gently… gently…), it escapes the Magnatron’s grip, falling 10 storeys down to crash on the remaining prizes in a spectacular explosion of glass, metal and fire.
Of course, that’s unlikely to happen – instead of a giant claw, there’s a 750kg magnet attached to the end of the crane, which should theoretically be strong enough to hang on to a car.
If you want to have a go at the skill tester on Grand Final day, you’ll need to enter a competition either through Austereo Melbourne or on packs of Carlton Draught. At the moment it’s still a long way from completion though, as you can see from the pics below.
matt
Wednesday, September 8, 2010 at 2:47 PMthats ok, the Hilux would survive the fall anyway.
Top Gear certified
Ben H
Wednesday, September 8, 2010 at 3:03 PM403 – Forbidden Error on last images :(
Peter Santone
Wednesday, September 8, 2010 at 3:21 PMI WANT TO PLAY!
cade
Wednesday, September 8, 2010 at 3:43 PMHope it’s not the same people who made that big wheel..we know how that panned out !!
Cameron
Wednesday, September 8, 2010 at 3:43 PMSounds interesting, if it didn’t involve AFL, or Austereo, or Carlton Draught. Maybe a brewery that makes decent tasting beer will do a similar thing for say Supernova in conjunction with Triple J.
stevjosco
Wednesday, September 8, 2010 at 4:09 PMHear, Hear. I’ll drink to that.
This campaign is clearly aimed at the bogan demographic. Footy, beer, crane, ute, maaate.
Phillip Harsant
Wednesday, September 8, 2010 at 5:02 PMwatch it, bogan and geek are not mutually exclusive.
Daniel Weaver-Koenigs
Wednesday, September 8, 2010 at 6:00 PMSo you win a car with a scratched / dented roof and possibly fried electrics?
What a prize!
Cham
Wednesday, September 8, 2010 at 10:43 PMSo you’re not aware that it isn’t a failing of the claw in the skill testers you’ve played, it’s a deliberate releasing of the claw by the machine to drop it?
Oopsadaisy
Thursday, September 9, 2010 at 12:42 AMGreat marketing gimmick. High visibility, well targeted demographic.
Costs a couple of million over the period, returns double or triple that in promotional value for the sponsors.
Tax deductible advertising expense, we all pay for it so the advertisers increase sales, and a bogan gets a new (dented) car.
Doesn’t work for me, but what does in today’s self-serving, growth driven society?
Steve
Monday, September 13, 2010 at 2:32 PM…potatoes?