Channel 10 is the latest free-to-air network to announce its plans for a third digital channel following the 7mate announcement last week. And in an inspired naming choice, the new channel will be simply called “Eleven”.
According to B&T, Eleven will launch next year with “new” episodes of Futurama, The Cleveland Show, Supernatural, Stargate, Smallville and Dexter, as well as becoming the new home of The Simpsons. The new channel will also contain a heap of content from CBS in the US. It will only be an SD channel though…
The younger demographic obviously being targeted by Eleven makes sense, given that 7mate is aimed at blokes, One is for sports fans, Go! and 7Two are a complete mishmash.
I guess the only thing left now is to wait for Channel nine to pick a demographic they want to target with their third digital channel and hope they come up with a better name than their competitors did…
[B&T]



















matt
Thursday, August 26, 2010 at 9:40 AMGo! is as mishmashed as 7Two. It’d be silly to say that South Park, Community, The Inbetweeners and Big Bang Theory are all targeted at “older people”….
Nick Broughall
Thursday, August 26, 2010 at 9:45 AMFair enough – I’ve only ever seen it play I dream of Jeannie and Bewitched… ;-P
Tom
Thursday, August 26, 2010 at 9:49 AMDon’t forget Hogan’s Heroes! Caught a couple of episodes on the weekend; it’s still as good as I remember it. :D
matt
Thursday, August 26, 2010 at 8:50 PMYeah I’d say it’s a bit confused with its target audience, almost like it caters for “older people” during the day, with shows like Here’s Lucy and Bewitched, and then the younger demographic during the evening. Still an awesome channel though.
Mikko Quilala
Thursday, August 26, 2010 at 9:56 AMWHAT…. SD! you’ve gotta be joking!
Harvz
Thursday, August 26, 2010 at 10:29 AMthey can only have on HD channel and that has to be sport, not kids shows
Harvz
Thursday, August 26, 2010 at 10:30 AMon=one
Ben
Thursday, August 26, 2010 at 10:36 AMThe reason it’s SD is due to the fact that the allocated bandwidth, given by the government, only allows each FTA network enough data to support 1 HD channel and 2 SD channels.
Nick
Thursday, August 26, 2010 at 9:59 AMI think Eleven is a great name… it’s basically saying that the new offering is like an extension of ten. 7Two is really boring, 7Mate at least has a story behind it – the male-skewed thing.
Gary Lim
Thursday, August 26, 2010 at 10:49 AM7Mate doesn’t roll off the tongue as well as Eight would though… :)
Tom
Thursday, August 26, 2010 at 11:56 PMHow about 8mate? Or as it’s likely to be said, 8maaaaaaaaaaaaaaaaaaaaaaaaaaaaate :P
Matto
Tuesday, September 28, 2010 at 6:40 AMI just can’t bring myself to call it 7mate.. its so poxy. It kinda reminds me of the new vegemite once being called Vegemite 2.0. I’ll just stick to calling it 7Three lol
Dean Mandareen
Thursday, August 26, 2010 at 10:05 AMsweet! a simpsons channel:)
Anthony Tam
Thursday, August 26, 2010 at 12:24 PMI love the idea of ChannelSimpsons I mean Channel 11.
24 hour Simpsons channel? hell yeah!
den
Friday, August 27, 2010 at 12:36 AMI remember the days on Fox 8 with Simpsons marathons, 8-24 hours a day.
Tweak
Thursday, August 26, 2010 at 10:35 AMWell you have to remember each network can only have 1 HD channel at the moment due to the law, in a few years when they phase out RF, they will probably allow them to increase them.
Until then ONE is the HD channel assigned by 10, but its good to see them adding more content to another channel. It might mean we have 5 channels of infomercial to choose from at 2am.
Ben
Thursday, August 26, 2010 at 11:47 AMThis is true, but to define the law states each Network can have 3 channels and are allocated 23mb/s of bandwidth overall. Ten broadcast their signal as 1080i, 1080 differs in size, but can use up to 11mb/s, while the two SD channels will use approx 6mb/s. 7 and 9 both broadcast their HD signals as 720p, which would chew up less than if they where broadcasting in 1080i or 1080p.
So it’s up to the broadcaster to determine how they choose to use their allocation.
DansDans
Thursday, August 26, 2010 at 12:57 PMNo wonder people in this country dont know anything about HD TV when the wrong information is going around
7 and 9′s HD services are also in 1080i… sheesh
Your Mate Alex
Thursday, August 26, 2010 at 11:25 AMyou mean channel 1 is called One, channel 10 is called Ten and now channel 11 is called Eleven. Woah! Never saw that one coming! What’s next? Twelve???? That’s just crazy talk!
PhuzZy
Thursday, August 26, 2010 at 11:32 AMIsn’t there rumor that Channel Nine is going to do a ‘ladies channel called GEM??
RaVe-N
Thursday, August 26, 2010 at 11:53 AMI thought Nine was going to have 9Crime for all their CSI’s etc?
Marlon
Thursday, August 26, 2010 at 12:04 PMChannel 9 …Please stop your repeats of 2 and Half men and other programs…try to air fresh programs….Same episodes are aired for more than 10 times…
Edward Jackson
Thursday, August 26, 2010 at 12:16 PMThis reminds me of the classic scene from “This Is Spinal Tap.” It’s like the channel 10 you know, but it’s one higher!
http://www.imdb.com/title/tt0088258/quotes?qt0261726
matt
Thursday, August 26, 2010 at 12:23 PMquestion:
if the gov is worried about a handful of TV stations using 23mbits of bandwidth, using up all of the spectrum…
how the hell does wireless internet work?
Edward Jackson
Thursday, August 26, 2010 at 6:13 PMI believe they use magnets… don’t ask me how THEY work!
LGB
Thursday, August 26, 2010 at 1:17 PMAwesome! – That’s nearly half my Torrent list…lol
Problem is though by the time 11 goes to air I will have watched these shows already… and in most cases 6 months prior…. 8(
Sorry 7 9 and 10 but if you’re a full season behind its a bit of a FAIL… And SD is a slap in the face when I just bought a 148cm (55inch) LED Samsung from Hardley Normal
Next you’ll tell its only being broadcast in Stereo…. GEEEEES!!!
Steve M.
Thursday, August 26, 2010 at 7:21 PMLove the naming. “GO!” can be awkward to say in conversation and “7Mate” is just awful so it’s nice to see Ten cutting the pretentiousness and keeping it simple.
David Anderton
Thursday, August 26, 2010 at 9:46 PMsomeone needs to put out a discovery type channel full of docos
Dylan
Wednesday, December 8, 2010 at 1:57 AM:/ I remember 10HD… That seemed to be pretty good, only lasted a few months though…
john
Saturday, September 4, 2010 at 11:37 PMi prefer some networks start broadcasting music 24/7 as network 10 does for sports……
Terry
Monday, September 27, 2010 at 1:43 AMHey none of us really can complain though because slowly what was good about Foxtel 10 years ago is now becoming available free to air. I mean Knight Rider and the A-Team on 7mate! Smallville on 11. Big Bang Theory on Go. I tell you Foxtel needs to think of massive cost reductions because if its free to air why pay? I do agree about the 2am infomercials though, it would be nice if Go and 7two got rid of them.
Tegan
Wednesday, September 29, 2010 at 8:41 PMReally looking forward to this channel and Smallville being back on Free to Air Australian TV….really wondering if they’re going to pick up where they left off when it was last on tv, or if they’re going to start with the newer seasons 9 and 10.
matt
Wednesday, October 6, 2010 at 4:50 AMWE NEED A 24/7 MUSIC CHANNEL!!!!!! ENGLAND HAS 3 FREE TO AIR ONES and like 40 on skyyyyyy
gary
Thursday, October 7, 2010 at 7:14 PMwhen can tv channels bring out a fourth digital channel.
ABC1
ABC2
ABC3
ABC News 24
SBS ONE
SBS TWO
TEN
ONE
*ELEVEN COMING SOON
7
7TWO
7MATE
NINE
GEM
GO!
when will there be more channels being released and when in 2011 will eleven be released?
Ash
Friday, October 22, 2010 at 9:37 PMI can’t wait for this channel, I saw on the ads it will air Dollhouse!!
… Although Ten and Go! said they would do the same.
I’m hopeful though :)
Katey
Sunday, January 9, 2011 at 1:55 PMYeah, I saw Dollhouse on the trailer too! I’m soo excited. I heard that they’re also airing Buffy the Vampire Slayer and Angel. I hope it’s on lots (it probably won’t be, but it would be awesome if it was)! I’m a *huge* Whedon fan.
Electra
Monday, November 1, 2010 at 7:05 PMThe only new channel that actually has anything good on is abc2. All the other channels have pulled shit shows out of their vaults to fill in the gaps between the one or two shows they’ve “fast tracked”. Although abc2 does have some repeated shows like posh nosh, Catherine Tate show and the Sunday line up of Ab Fab, The Office and Gimme Gimme they are quality and still hilarious rather than the mindless drivel I dream of Jeanie and two and half men I’m even over watching anymore of the nanny and Seinfeld.
Also why when there is a whole channel dedicated to sport is there still nothing but sport on every channel on the weekend?
Digital had so much hype and it’s so fucking toy.
frank
Monday, January 17, 2011 at 9:24 AMI’m of the opinion that if it’s a new channel then maybe they should show newer content rather than the old shows that have been shown till people puke, I switched channels only to find neighbours on again,and all of late night programming still seems to be that they think people are interested in getting rid of pimples or some form of exercise machine, if people are up that late the last thing they are thinking of is exercise, these so called new channels are not new just because they make a new spot on peoples remotes, it would seem true in what I’m saying as the way that shows are repeated over and over, no new content means not new at all, same tripe different day is all, just to have another venue to advertise on, why don’t they make some of the older stations advertisement free now that would be new.
Steve
Saturday, December 4, 2010 at 12:12 AMHey Electra – You don’t like it? Switch, bitch. What a whinge! Like someone’s grumpy grandpa. No one is forcing you to watch these new digital channels, you old bag. You’re like the oldies who complain about “unsuitable” shows being on at “unsuitable” times. Don’t like? Don’t watch! I don’t complain about your face.
Nik
Thursday, December 16, 2010 at 2:24 PMSteve … whoa!….this is a comment on the new 11 channel and digital tv in general … not ‘have a go at electra”…
But back to the topic .. while digital is bringing in some newer programming, endless repeats of stuff that has already been repeated endlessly is lazy programming… sorta like regifting…
Digital channels..get out the chequebooks and start buying, maybe even from some non-US networks…
Adam
Thursday, December 16, 2010 at 10:31 PMSteve, hilarity man……hilarity
FIona11
Saturday, December 18, 2010 at 4:15 AMOMG cant wait for Dexter season 5 !!
Ollie
Thursday, January 13, 2011 at 10:18 PMit sucks though, channel 11 are gonna air season 4 first!! why are we so far behind????