Plastic Logic QUE ProReader Is Dead, Dead, Dead. DEAD.

After canceling all pre-orders, Plastic Logic has completely cancelled the QUE ProReader. They claim, however, that they are working in a second generation. Apparently, they realised their product was dead-on-arrival because of the changes in the market.

We recognise the market has dramatically changed, and with the product delays we have experienced, it no longer make sense for us to move forward with our first generation electronic reading product.

That’s what Plastic Logic CEO Richard Archuleta said on the announcement. I guess “dramatically changed market” really means “three million magical devices sold”. [Financial Times]