Meta Cookie Uses Virtual Reality To Make A Cookie Taste Like Anything You Want

Perception is important in how you taste things; you taste what you expect to taste, more or less. Which is why wearing a big VR helmet can change how you taste a bland cookie.

Meta Cookie was created by researchers at the University of Tokyo, and it’s comprised of a big old helmet and a scent-o-meter to trick your nose as well as your eyes. And it seems to work pretty well.

Hell, I hope they’re able to turn this into a marketable product. Eating saltines that you trick yourself into thinking taste like steak is a much cheaper proposition than actually eating steak, no? [Discoblog via io9]

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(2 Comments)
  • [–]

    Joel

    Tuesday, August 10, 2010 at 11:24 AM

    I’d be more worried that my cookie keeps flashing, changing colour, bouncing around in my hand and seems to have a huge burn mark in the middle. Not to mention my head feels oddly heavy and if I look in the mirror I realise what the hell I’m doing.

    I think I’ll just continue to bake nice cookies.

    • [–]

      Voncris

      Wednesday, August 11, 2010 at 4:20 PM

      A bit depressing I’d say. Makes you lose confidence in all your senses, one by one… On the other hand, it’s a cyberpunk writer’s dream :)

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